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By David Brudenell
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Today, 'your privacy' is easily translated to 'your data'. David Brudenell argues that this will be The Conversation over the next five years. It will be the central intersection between businesses and us. The issue will not be Are you violating it? but rather, What are you giving me for access to it? Read More |
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By Edward Appleton
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Some research agencies are publicly envisaging a future without client-side researchers. Client-side researcher Edward Appleton finds that 'amazing' and wonders whether "we are really such a disrespected species as to be one destined to lose out in the Darwinian process?" Read More |
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This white paper discusses survey research by breaking it up into a seven step process – and clearly detailing how you can maximize your efforts every step of the way.
Get the white paper now.
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By Simon Shaw
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The understanding of how humans make decisions has shifted in the past few years by looking at the role played by intuition, emotion and context. There is consensus in the market research industry that we need new methods for this new world but no consensus on what those methods should be. Read More |
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By Quentin Hardy
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Large and diverse sets of data have become abundant as more information is posted on the Internet, Now the cost of analyzing and visualizing that data is dropping fast, too, with interesting implications for all kinds of decision-making. Read More |
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December 8 | Ghent, Belgium
This year's conference will bring together some of the brightest minds of the industry who found 'creative ways' to grasp the new opportunities or to overcome some of the issues we face today. Let's take you on a journey to discover all the creativity that is out there!
Program | Click here to win a free pass!
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Friday, December 16th at 12:00 PM EST NewMR and GreenBook present a gamified virtual event. A panel of thought leaders with a wide range of views on the topic will debate to sway the audience toward their position (and we'll measure who wins!)
It's time to submit your questions, vote on the questions submitted, and register for the webinar – it's free. |
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By Tom Ewing
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It seems like a good time to take stock of the different directions 'research gamification' is going in right now. Tom Ewing has found four of them (soft, hard, context, and sandbox gamification) and explains what it all means, including examples. Read More |
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By Ron Sellers
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When reading about research in the media, it's important to realize what is often being done to the data. It's being shortened, restated, spun, and sometimes even blatantly misinterpreted or misapplied. Ron Sellers offers a few steps researchers can take to mitigate the problem. Read More |
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Exclusive By Jeffrey Henning
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Stay on top of what the market researchers are saying on Twitter. Of the 1,118 unique links shared by the Twitter #MRX community last week, here are the top ten most retweeted (after counting no more than one tweet per company). Read More |
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