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December 14, 2011

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Chief Editor: Leonard Murphy
Participate in the Research Industry Trends Survey
The 7 BS Stories of the Market Research Business
Does (Panel) Size Matter?
1,000,000 Apps: Yes, 2011 Was the Mobile Tipping Point
Compelling Presentations Are Critical: Using Word Clouds
Reflecting on the Reality of Research: Interview with Orlando Wood
Do We Really Need Behavioral Economics?
 
» NEWS: Market Research News from Dec 1 to Dec 14, 2011
» TOP 20 MRX Stories of the Year

The 7 BS Stories of the Market Research Business

The 7 BS Stories of the Market Research Business

Client-side researcher Jason Anderson continues his quest to create a "no BS zone" by speaking out on the reality of some of the biggest issues impacting the business of market research. In this article, he describes 7 distortions that too many companies accept at face value. Read More

 

Does (Panel) Size Matter?

Does (Panel) Size Matter?

Sample companies market themselves according to panel size, quality of respondent data, variety of traffic sources, and customer service. We announce the size of our panels to show scale, and to impress clients. It's how the industry has defined success; however another metric should be considered: traffic. Read More

 

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1,000,000 Apps: Yes, 2011 Was the Mobile Tipping Point

1,000,000 Apps: Yes, 2011 Was the Mobile Tipping Point

Despite reaching milestones such as ubiquity of mobile coverage, high levels of smartphone penetration and seeing 1,000,000 apps in the marketplace, some still believe that the mobile revolution is an isolated event, not an evolutionary leap. This post puts these arguments to rest and proves that 2011 was the tipping point. Read More

 

Compelling Presentations Are Critical: Using Word Clouds

Compelling Presentations Are Critical: Using Word Clouds

There are pressures on both supplier and client side that work against crafting a careful, visually compelling final narrative and presentation. But going the extra visual yard is extremely valuable, as it's often the only part of the iceberg that internal clients and other stakeholders see. Read More

 

SURVEY: Please participate in the Research Industry Trends Survey

In its 10th year, GRIT is the leading survey of our industry. Join hundreds of researchers to help us all better understand the current state and the future of market research. The survey takes about 15 minutes to complete and your participation will benefit the entire research community.

 

Thank you for sharing your time and unique experience!
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Reflecting on the Reality of Research: Interview with Orlando Wood

Reflecting on the Reality of Research: Interview with Orlando Wood

Leonard Murphy conducts a provocative interview with Orlando Wood, Managing Director of BrainJuicer Lab on the role of behavioral economics and emotional measurement in the changing research paradigm. Read More

 

Do We Really Need Behavioral Economics?

Do We Really Need Behavioral Economics?

Countless studies have shown that people regularly and predictably act irrationally. But what does that really mean for market researchers? Brandon Ellse argues that we need to start looking at the importance of context and the degree to which it adds value to insights. Read More

 

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Net Gain 6.0 - MRIA Event in Toronto

Market Research NEWS | December 1 to December 14, 2011

Carrier IQ publishes report to fight privacy fears research-live.com
Sparkler and The Co-operative take top prizes at Research Awards research-live.com
Waste not, want not: Teasing the value out of online polls research-live.com
SAP becomes NetBase social analytics reseller research-live.com
IBM agrees another analytics acquisition research-live.com
Interview with Eric Salama, Global Chair and CEO of Kantar Group on Radio NewMR
Game on! The Great Gamification Challenge
Joseph Farrell dies at 76; introduced market testing to Hollywood
SurveySwipe Becomes Platinum Sponsor of Market Research in the Mobile World Conferences

Top 20 #MRX Stories of the Year

Top 20 #MRX Stories of the Year

Stay on top of what the market researchers are saying on Twitter. Here are the top 20 stories discussed on the Twitter #MRX community in 2011, based on the number of unique retweets received in their first week. Read More

 
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Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

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