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June 2, 2011

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Chief Editor: Leonard Murphy
The Future(s) of Research: A Slew of Views
Critical Thinking About Neuromarketing
Can We Keep Market Research and Marketing Separate?
Mobilizing Market Research: A Comprehensive Review (Part 1 of 9)
AARP Uses Hybrid Approach to Better Understand... Young Adults?
5 Tips for Increasing Client Involvement in Online Research Projects
» NEWS: Market Research News from May 19 to June 2, 2011
» EVENT: Market Research in the Mobile World

The Future(s) of Research: A Slew of Views

Robert Moran, Margaret Roller, Jeffrey Henning, Ray Poynter, and Kathleen Poulos all contribute great new perspectives to the debate on the "Future of Research"; here is a summary of their views. Read More

 

Critical Thinking About Neuromarketing

For years, most criticism of neuromarketing has been either alarmism (“OMG! They are reading my thoughts to make me buy stuff!”) or outright dismissal (“There’s no valid science, they are all charlatans!”). In the last few weeks, however, a couple of thoughtful blog posts popped up that are worth a read. Read More

 

EVENT: Market Research in the Mobile World

2nd International Conference - July 19 & 20, 2011
Presented by:

Discover how mobile technologies, social media, and the "app revolution" are being used for research, marketing, brand engagement and insight generation. Hear speakers from Citi, Microsoft, Edelman, Hallmark, Kantar, TNS, Dynamic Logic, Lumi Mobile, Thumbspeak, iPinion, Decipher, and many other leading organizations.

As an introductory offer, GreenBook Newsletter readers get a 20% discount off the registration fee.
View Conference Agenda | Visit Website | REGISTER by June 10 to Save 20% (code gb20)

Can We Keep Market Research and Marketing Separate?

Ray Poynter explores the idea of separation between Marketing and Insights functions and what the future may hold for us all. Are we nearing the end of market research? Read More

 

Mobilizing Market Research: A Comprehensive Review (Part 1 of 9)

A comprehensive review of the current state of the industry, the views of many industry thought leaders on what the future holds, and of current best practices being used. It should serve as a great resource for anyone interested in or actively engaged in utilizing mobile technologies for research-based initiatives. Read More

 

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GreenBook Research Industry Trends Report - Spring 2011

AARP Uses Hybrid Approach to Better Understand... Young Adults?

Kristin Schwitzer of Beacon Research and Diane Ty of AARP use a three-phase hybrid research approach to tap into the mindset of young adults and inform development of AARP’s revolutionary initiative targeting this new audience. Event coverage from QRCA’s 2011 Symposium on Excellence in Qualitative Research. Read More

 

5 Tips for Increasing Client Involvement in Online Research Projects

Keeping client observers involved in asynchronous online discussion can be a challenge. Research with QRCs and research buyers reveals how remote interim debrief sessions can help. Read More

 

Market Research NEWS | May 19 to June 2, 2011

Intel Launches “The Museum of Me” Facebook app
Germany’s ‘Market Research Day’ hailed as success
Synovate launches global mobile offering
Nestlé Extends Learning and Insight Centre
Cisco predicts internet device boom
Views of media change in US, UK
Companies are using text analytics tools to understand customers online
Survey of marketers highlights data and measurement challenges
MARKETING & ADVERTISING | GreenBook Directory | GreenBook Blog | GreenBook Health | New Qualitative | NewQual Blog | Research Vibes | GreenBook on Twitter
Chief Editor: Leonard Murphy | Contributing Editor: Kate Speed

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