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By Leonard Murphy |
As the value of insights to drive business growth continues to be recognized, everyone who delivers quality will benefit. In his analysis, Lenny Murphy describes four factors that contribute to this rising tide, and what they mean for the industry as a whole. Read More |
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By Andrew Needham |
Social intelligence is an adaptive, continuous, collaborative and open consumer knowledge framework. Socially intelligent companies must apply socially intelligent research - research that delivers a holistic view of the consumer, is technology driven, and masters new skills. Read More |
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By Melanie Courtright |
Permission-based tracking of people's online activities, mobile behaviors and geo-locations, combined with connected survey and profile data, is enabling a new level of analysis and understanding. Read More |
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Interview with the new ARF President, by Joel Rubinson |
On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the sea change that we are facing and why this event is so critical, Joel Rubinson interviewed Gayle Fuguitt, new President of The ARF. Read More |
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By Edward Appleton |
Marketing is taken less and less seriously in a broad range of companies and industries, often being degraded simply to an execution function for other more respected departments such as R&D and Finance. Why is this relevant for Market Research? Read More |
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By Paul Rubenstein |
It is a wonderful time to be in the qualitative research business, argues Paul Rubenstein - with the social media explosion, evolving cultural behavior, and the propagation of online qualitative research platforms that have arisen and grown over a relatively short period of time. Read More |
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By David Brudenell and Joel Rubinson |
Follow along with this important industry event as GreenBook Blog authors David Brudenell and Joel Rubinson share their feedback on presentations and provide an overview of each day's events. Read More |
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NEWS & BUZZ |
| MR News & Views |
| #ARFAM8 Coverage |
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EVENTS |
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UPCOMING WEBINAR |
| Thurs, June 27th, 1pm EST |
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| by BrainJuicer |
| Richard Shaw, DigiVisionary, will discuss common problems with segmentation and new ways to adapt to the fast-paced, granular demands of modern markets. |
| Register Now |
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SPONSORED BOOK |
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| by ESOMAR |
| A reference for a fast changing industry: key concepts, ideas, and knowledge that every researcher should have at their fingertips. |
| Read more |
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