Advertisement Advertisement


Company Description

We offer:

1) Gold Customer Journey Mapping™: Customized journey maps that display you customers’ entire paths-to-purchase so you can make targeted improvements & impact buyers positively. We specialize in B2B as well as B2C journey mapping. Hire our certified journey mappers to take your path-to-purchase research to the next level.

2) Gold Eye-Tracking™: Capture genuine shopper behaviors and reactions to real-world experiences online as well as on-site. By using it, your business decisions are based not only on what customers might say but also on what they actually do and, when paired with biometrics, truly feel.

3) Gold Customer Intercepts™: Guaranteed Real-Time Certified Surveys from Credentialed Surveyors™. Our 100,000+ local surveyors can survey on-site anywhere in U.S., Canada. We also have a mobile panel that can give you instant insights! All incoming data from intercepts & mobile surveys is GPS validated & monitored in real-time. Our processes are set up with “The Gold Guarantee™” to provide you with 100% accurate data every time. Optimum for customer intercepts, exit interviews, audits, mystery shops.

4) Gold Research-Support™: Outsource your survey programming, hosting, tabs, open end coding, charting, report development to us, so you can focus on more critical tasks.

5) Gold Full Service™: We specialize in satisfaction research (customers, employees), new concept/service testing, marketing/ad testing. We focus on emotions in finding the right insights to help grow your business. Clients include Google, Amazon, Wal-Mart, ConAgra, Dannon, Michelin, Panera, and Hooters.

  • AMA (United States)
  • ARF (United States)
  • Intellus (Worldwide)
  • QRCA (United States)
  • ESOMAR (International)
Company type:
  • Data Collection
  • Full Service
  • Quantitative Research
8000 IH 10 West
Suite 600
San Antonio, Texas, 78230
United States of America
Metropolitan Area:
San Antonio (TX)
Countries where research is conducted:
United States of America, United Kingdom, Canada, China, India, Germany, Albania, Armenia, Austria, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Gibraltar, Greece, Hungary, Ireland, Isle of Man, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Mexico, Monaco, Montenegro, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine, Vatican City State
see full list »

Products (4)

ProductImage Gold Customer Journey Mapping™

Gold Customer Journey Mapping™provides an excellent way to understand customers’ thoughts and activities as they move on their path-to-purchase toward buying a product or a service. Gold Research, Inc. provides customized B2B and B2C Customer Journey Maps that show exactly what is driving customer loyalty. Knowledge about customer experiences and shopping behaviors can attract more business and create more effective marketing. Companies that leverage it are highly successful at building customer loyalty, enhancing employee engagement, increasing revenue per customer, and making their marketing more effective than the competition.

ProductImage Gold Customer Intercepts™

Gold Customer Intercepts™ is our flagship real-time customer intercept, exit interview and on-site survey solution, with which we service the on-site survey, mystery shop, and audit needs of our Business to Business (B2B), Business to Consumer (B2C), Retail, and Consumer Packaged Goods (CPG) clients. With more than 100,000+ local, trained, certified, on-site surveyors, we guarantee accurate and on-site data collection for our clients anywhere in the US or Canada.

ProductImage Gold Research-Support™

Gold Research-Support™enables you to outsource research tasks such as: surveys, programming, hosting, tabs, open end coding, analysis, report development including charting, to us at very low rates. Swamped? Need ad-hoc support? Tight on budget? Overworked? Hire us. Work smart.

ProductImage Gold Eye-Tracking™

Gold Eye-Tracking™ helps identify the information shoppers most often use to support their motivations and purchase decisions (i.e., decision modeling). Experiences can be measured at a very high degree of precision both in terms of time (e.g., first product seen on a shelf versus any and all subsequently browsed products in the category) and space (e.g., different elements of a single package face), at levels far beyond what shoppers are able to articulate in surveys or interviews.


Market research Specialties


Online Path-to-Purchase (P2P)

A consumer has many options for locating the products they want and need, and the internet plays a vital role in the behavior of consumers both through research and easier access to a supply of pro...

Read this Case Study

Market research resources (6)

My Rating

You must be a logged in GreenBook user to rate this vendor.

Please log into your account to continue. Don't already have a GreenBook account? Register now.


You must be a logged in GreenBook user to add notes for this vendor.

Please log in to add a note for this vendor. Don't have a MyGreenBook account? Register your free account now.


You must be a logged in GreenBook user to tag this vendor.

Please log into your account to continue. Don't already have a GreenBook account? Register now.

From the blog: Gold Research Blog

Is Word-of-Mouth More Important than Advertising?

Is Word-of-Mouth More Important than Advertising? “Mad Men” popularized the glory days of advertising which dominated marketing 101 for decades. In the world of customer advocacy, digital marketing and social media, does advertising have the same clout as “Word-of-Mouth” marketing?

Using Customer Insights to Focus Employee Improvement Efforts

For over 30 years, the concept popularized by Harvard’s “Service-Profit-Chain” of “Delivering the Employee Experience leads to Delivering the Customer Experience” has been talked about in every company across the globe. The topic rises to the top of the C-Suite agenda during times of talent shorta

Read more »