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5 Circles Research delivers market research expertise for your business issues without dealing with large bureaucratic research companies. You’ll work with experienced researchers and also get the benefit of extensive experience in marketing and management.
We’ve been in business since 1993, covering pricing, customer satisfaction, new products, awareness and usage, and market segmentation, for clients ranging from startups to Fortune 100, online services to retail, B2B to public sector.
Surveys (online and telephone), in-depth interviews and focus groups (online or in-person) are all in our toolkit to produce effective, understandable, and affordable results.
As well as full-service, we provide subcontracting (e.g. moderating, crosstabs, analysis) and also support projects you run yourself with training and consulting.
NEW – Van Westendorp charting service for pricing. Let someone else handle the charts for your Van Westendorp pricing analysis with VWcharts™. You send us the data, and receive charts to integrate into your report.
Let someone else handle the charts for your Van Westendorp pricing analysis with VWcharts™. You send us the data, and receive charts to integrate into your report. Includes pricing and demand.MORE
Unfulfilled promises by the dealer and Toyota of America deepen customer satisfaction pothole. Toyota of America and my local dealer could learn a few simple lessons about vehicle and customer service. [Read More]
At Pricing Gurus, we believe that value-based pricing allows companies to achieve higher profitability and a better competitive position. Some companies disagree with that perspective, or feel they are stuck with cost-based pricing. Let's explore a few reasons why value-based pricing is generally suRead more »
An article on Dutch ovens in the September/October 2018 of Cook’s Illustrated gives food for thought (pun intended) about the relationship of between price and value. Sometimes higher value for a buyer means paying a lot more money – good news for the seller too. Dutch ovens (also knownRead more »