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CMB is a Top 50 market research and strategy firm partnering with a select group of the world’s leading brands. CMB collaborates on game-changing initiatives including market identification and segmentation, brand health invigoration, rejuvenating tired trackers, loyalty and advocacy growth, and product and service development. For more information, visit http://www.cmbinfo.com.
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We set out to ask consumers what they think about the 2D bar codes known as Quick Response or QR codes. Here's what stood out, from a marketing perspective.Read more »
If you work for a company like most, a significant portion of your research budget is dedicated to a customer feedback, performance, or satisfaction program. Are you getting the return (in insight) yo...Read more »
This article shares examples of how companies are engaging customers via mobile, geo-based applications such as Foursquare.Read more »
Life Insurance: The investment product that protects more than just one's money. This article shares insights from a study of 1,500 U.S. consumers on insurance.Read more »
A recent study asked consumers about social media use and attitudes as it relates to travel, finding an extremely high importance rate on guest reviews. This article shares the impact of positive and ...Read more »
Recent research on social media has found that engaged consumers are more likely to buy and recommend a brand. Chadwick Martin Bailey, Inc. describes this research and their recent work with a leading...Read more »
Customize, personalize, localize, humanize – these are the elements of a customer-centric program that is designed to expand brand reach, and to cement relationships with existing users. A deep commitment to customer-centricity at every level of the organization is the key to customer enRead more »
Sure, we all love the feels we get staying connected to family and friends, but if you want to feel really good in 2020, log off social media and invest with a financial services firm!
Key Takeaways from The Media Insights amp; Engagement Conference The Media Insights amp; Engagement conference was held this week in New Orleans, and we heard some consistent themes that are impacting the media industry. Here are a few of the highlights:nbsp;