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Market research, evaluation, and strategic consulting to help organizations discover the right answers to their most important questions. Regardless of the size or scope of your project, Corona shines light on the answers to your organization’s questions and helps you discover new ways to look toward the future.
1580 Lincoln St. , Suite 510
Denver, Colorado, 80203
United States of America, Denver (CO)
For years, qualitative market research has been dominated by focus groups and one-on-one interviews. Molly discusses the shortcomings of these traditional methods and how refreshed methodological approaches can overcome their pitfalls. The post The Future of Qual appeared first on Corona Insights.
What are personas? What should you look for when creating them? Are they useful? The post Future of our work: Personas appeared first on Corona Insights.
Future research will increasingly leverage the strengths of qualitative and quantitative tools. See how Corona did it to study retirement in Colorado. The post The increasing prevalence of mixed methods research designs appeared first on Corona Insights.