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Cypher Research

Company Description

Recruiting: All of our recruiting is done in-house and each of our recruiters has a minimum of 5 years market research experience. No temps, no outsourcing. Every single recruit is also validated by re-asking key questions and evaluated on the phone for articulation.

Panel: 100% opt-in panel. Nationwide 200K+ panelists, and 118K in Michigan. We conduct studies off-site regularly in Grand Rapids, Kalamazoo, Jackson, Flint, as well as our facility near Detroit and Ann Arbor. Panel profiles include 100 data points on each participant, including automobiles.

Location: Brand new facility in 2019. Three large suites, large client areas, "Idea Factory" creative space, and large 60 x 30 Showroom with overhead door for car clinics and large equipment tests. Located minutes from airport and Westin (corporate rates available to our clients). Primary recruiting range to our facility includes both Ann Arbor and Detroit markets.

Configurable for CLT, mock trials, theater, classroom, living room and traditional focus groups.

Staff: Robert Sullivan and Don O'Neill each have over 25 years of experience in the Marketing Research industry.

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
Company type:
  • Focus Group Facility
  • Quantitative Research
  • Recruiting
Telephone:
(734) 397-3400
Address:
13975 Farmington Rd.
Livonia, Michigan, 48154
United States of America
Metropolitan Area:
Detroit (MI)
Region:
Michigan
Countries where research is conducted:
United States of America
see full list »

Products (1)

ProductImage Large Showroom

Huge 60' x 30' finished, climate-controlled space with overhead door and attached mirrored observation room. Can fit up to 4 vehicles inside. Perfect space for large equipment tests, store simulations, or any other use that traditional focus group rooms cannot accommodate.

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Facility Details

Images (3)

Facility Details

Location: Suburban, Near Airport
Building type: Free Standing, Single-story
Facility features: Client lounge, High-definition TV, Office services, Onsite parking, Overhead projector, Recording - Audio, Recording - Digital, Recording - Video, Separate client entrance, Video-conferencing, Video-streaming, Wired broadband, Wireless Internet
Travel time from airport: 12 min
Travel time from downtown: 15 min
Recruiting capabilities: The primary focus of our business is our database and the quality of the recruiting. All recruiting is done in house and validated. Using our backgrounds in technology and marketing, we have put together what is probably the largest and most comprehensive database of any field service or recruiting firm. Because of this, you can expect full groups of exactly the people you want, every time.
Recruiting zipcodes/postcodes: See our website for full list.

Facility Rooms

Room types
Dimensions
Capacity
Observation capacity
Auditorium
Classroom
Client Lounge
Computer Usability Lab
Focus Group
One-on-One
Product Testing Lab
Viewing Room
26X14 Feet
36
15
Auditorium
Classroom
Client Lounge
Computer Usability Lab
Focus Group
One-on-One
Product Testing Lab
Viewing Room
22X16 Feet
36
15
Focus Group
20X20 Feet
20
20
Product Testing Lab
60X30 Feet
100
20

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