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Dynata (formerly Research Now SSI)

Company Description

Dynata is one of the world’s leading providers of first-party data contributed by consumers and business professionals. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its core first-party data offering to bring the voice of the customer to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting and investment firms, and healthcare and corporate customers in North America, South America, Europe, and Asia-Pacific.

  • AMA (United States)
  • ARF (United States)
  • MRS (United Kingdom)
  • EphMRA (International)
  • ESOMAR (International)
  • AMSRS (Australia)
  • VMO (Austria)
  • CMRA (China)
  • BVM (Germany)
  • MRSI (India)
  • ASSIRM (Italy)
  • JMRA (Japan)
  • KORA (Korea)
  • MRSS (Singapore)
Company type:
  • Data Collection
  • International
  • Panels / Communities
(214) 365 5000
5800 Tennyson Parkway
Plano, Texas, 75024
United States of America
Metropolitan Area:
Dallas-Fort Worth (TX)
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, China, India, Germany, Argentina, Austria, Bahrain, Belgium, Brazil, Bulgaria, Chile, Colombia, Czech Republic, Denmark, Finland, Greece, Hong Kong, Hungary, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, New Zealand, Norway, Peru, Philippines, Poland, Portugal, Qatar, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, United Arab Emirates, Vietnam
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Products (5)

ProductImage Global Audiences and Panel

With a global reach of 60 million people and a library of 2,700 profile attributes collected directly from individuals, Dynata provides a trustworthy data resource designed and managed to deliver precise audience selection, reliability, and superior feasibility.

ProductImage Connected Data Solutions

Gain more insights by connecting your data with our actively managed, permissioned panel data or integrate your survey results with data from our host of third-party partners in areas such as metered data, digital segments, and financial data. Our first-party data provides a touchstone for accuracy so you can realize better quality insights – as well as new insights — for a comprehensive, reliable view of your customers, prospects and competitors.

ProductImage Advertising Measurement & Effectiveness

Even though billions of dollars are spent each year on advertising, any advertiser will tell you that there’s not a dollar to waste. Dynata helps you spend your budget more effectively by improving the way you reach your target audiences and measure your advertising impact. With our data, you can make sharper marketing decisions, reduce advertising waste, and achieve stronger performance.

ProductImage DIY Research Solution

Samplify® is a powerful DIY platform that provides immediate ability to obtain insights through 24/7 access to integrated market research tools and technology. From authoring your survey to selecting your target audience and viewing your results through advanced data visualizations, the Samplify platform gives you the control to conduct research when and where you need it at the speed of your business.

ProductImage CATI

Dynata has the largest global professional Computer-Assisted Telephone Interviewing (CATI) team in the world. Thanks to our leading technology and consultative approach to CATI research, we’re able to provide our clients with a scalable solution to collect data from leading B2B and B2C telephone audiences across all project types while striking the right balance between statistical significance and cost.


Market research Specialties

Market research resources (10)

Dynata Organizes for Future Growth Dynata Organizes for Future Growth

Dynata is pleased to announce that it has aligned the company to provide greater value to customers, partners, and stakeholders. Dynata's recent strategic mergers and acquisitions, new brand identity,...

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Dynata Debuts Annual Global Trends Report Dynata Debuts Annual Global Trends Report

Dynata's goal is to fill this void and empower researchers, marketers, and advertisers to design better research studies. The company will conduct its research annually and plans to update and expand ...

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