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Full-service marketing-research and consulting with particular expertise in design and analysis of large-scale studies that address marketing-strategy issues: customer satisfaction, brand equity, concept testing, concept optimization using Choice-Based Conjoint (CBC) with custom Excel Simulator, value prop analysis, MaxDiff, TURF, SPA - strategic positioning analysis, pricing and segmentation studies. Qualitative work includes focus groups, IDI's, ideation sessions. Annual syndicated study, small business directions: a comprehensive evaluation of small businesses.
P.O. Box 285
Lexington, Massachusetts, 02420-0003
United States of America, Boston (MA--NH)