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eye square is a leading global provider of experience research. We specialize in the fields of brand and media experience, user experience and shopper experience, and develop unique market research technologies in-house. A group of user experience researchers and experts in the field of implicit research founded eye square in 1999. Right from the start, eye square pioneered the use of eye tracking for user and market research. Besides eye tracking, we enrich the classic methods of market research by live in context research, reaction time measurement, emotion recognition, behavioral analysis and neurosemiotics. Based on our experience, we have built up one of the largest databases of commercial eye-tracking and emotional measurement data worldwide. These data allow us to benchmark how users experience new websites, mobile applications, products, advertisements and marketing material against established biomarkers. eye square’s extensive client portfolio includes major companies such as Google, Facebook, eBay, P&G, Daimler, Unilever and more. Our dedicated teams are based in Berlin, London, Hong Kong, Tokyo and Kerala.
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In Context Testing allows panel users to browse and use media as they normally would, while you test out new ad campaigns in their natural media platform environment. HOW: The eye square In Context testing software allows ad testing on live websites. It presents test ads in the authentic viewing context of the personal news feed of survey respondents on Facebook, YouTube, Instagram, Twitter, eCommerce websites like Amazon, Walmart, Tesco and other platforms, just like the ad would normally show if the campaign was already launched. The solution supports all relevant ad formats and captures any response behavioral data during the ad exposure phase. WHY: In Context Testing gives you full control of the experimental environment. Integration with facial coding and eye tracking is possible. Further, our approach is privacy safe and offers the participants an entertaining experience.MORE
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