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Headquartered in Silicon Valley, InterQ delivers innovative market research for the tech industry, including qualitative (focus groups, in-depth interviews, ethnographic research), quantitative, UX testing, and online and mobile research.
We work with companies locally and nationwide, providing product concept testing, new territory research, segmentation, advertising messaging testing, and customer journey mapping. We use the most technologically advanced software, allowing us to conduct research online and on mobile devices, as well as in traditional settings.
Our team is unique in market research: We bring a multidisciplinary team with deep roots in advertising agencies, academic qualitative research, business development, and sales and marketing.
A partial list of our current clients include Tesla, Google Fiber, LG, Samsung, PricewaterhouseCoopers, Monster Energy Drinks, Rally Health, Stanford University, TPG, Boston Consulting Group Digital Ventures, Autodesk, Esurance, Castlight Health, SurveyMonkey, Rakuten, and VIPKID.
We also offer quantitative surveys and database research.
650 California Street 7th Floor
San Francisco, California, 94108
United States of America, San Francisco-Oakland (CA)
One of the largest social media platforms wanted to re-design its popular app and better understand how people used the app (as it was currently designed), as well as see how they responded to new ...Read this Case Study
One of the world's largest airlines had quantitative data showing that passengers were often reporting low satisfaction on fights because of stress, but the airline didn't know at exactly w...Read this Case Study
Cyphort, a leading cybersecurity software provider, needed to understand how cybersecurity professionals use their SIEM systems (Security Information and Event Management). The company wanted to ex...Read this Case Study
Creative Market, an Autodesk-subsidiary, is a online marketplace for graphic designers, photographers, and creative professionals. Designers host their online shops on the site and sell their graph...Read this Case Study
Esurance is the leading U.S. online insurance company, specializing in auto, home, and renters' insurance. The company has taken its state-of-the-art technology and transformed how people shop ...Read this Case Study
Two powerhouses in market research and pricing consulting join forces.Read more »
With digital methods, we’re able to replicate – as best we can – in-person conversations and sessions through online formats that may include webcam focus groups and mobile data capture. If you’re try...Read more »
Rarely do large management transitions go off seamlessly. However, there are ways to mitigate against turnover and to keep employees engaged during the change. How? It starts by listening to your empl...Read more »
Customer journey mapping (also known as simply journey mapping or path to purchase studies), is actually an incredibly powerful tool. It’s certainly not new, though it has been given new wings, thanks...Read more »
With inbound marketing, one of the goals is establishing a relationship with readers and building trust through content engagement. When it comes time for customers to look for a business partner, the...Read more »
What is Ethnographic Research? Really?Read more »
Whether you’re based in the Bay Area or looking to partner with a firm who specializes in the local San Francisco market, here is a quick guide for what to look for when seeking out a market research firm in…
2020 is already here, and along with a new year, we have a new decade to look forward to. There have been drastic changes in the past decade in the market research world, but we’ll save that for another blog.…
InterQ used biometrics and qualitative research to show where passengers feel the most stress when flying Challenge Delta Air Lines, one of the largest and most respected airlines, knew from quantitative passenger surveys that fliers reported feeling stressed during their…