- Managing Director
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New Markets Advisors is an industry-leading boutique strategy consulting and market research firm. We leverage years of innovation experience and our proprietary Jobs to be Done research method to jump start innovation and growth for our clients. JTBD research methods uncover deep, underlying customer motivations; understanding these motivations ensures that products, services, and business models truly resonate with customers. This unique method enables us to craft intuitive, irresistible offerings that leap ahead of the competition – or create a new category altogether. Our firm’s leadership has built out this methodology over 14 years of successful engagements. In 2016, we wrote the critically-acclaimed book Jobs to be Done: A Roadmap for Customer-Centered Innovation. In addition to publishing on the topic in Forbes and other leading journals, we speak about putting JTBD theory into action at a wide array of industry conferences. We deploy Jobs to be Done in both B2B and B2C contexts using both qualitative and quantitative methods. We work across a wide range of industries and have particular expertise in consumer goods, financial services, and healthcare. With time-tested entrepreneurial credentials and consulting experience, we move quickly from insight to action. We work closely with our clients to understand their unique business goals and translate them into actionable and creative strategies for growth and success.
50 Franklin Street , 2nd Floor
Boston, Massachusetts, 02110
United States of America, Boston (MA--NH)