- Principal & Head of Strategy & Research
- 212-653-8819 X700
- View Linkedin profile »
Provoke Insights is a full service market research firm that specializes in branding, advertising, media, and content marketing initiatives. It helps brands navigate through today’s cluttered marketing space. Our obsession with research helps us provide strategic direction to improve brand equity and ultimately increase sales.
We are more than just researchers! Our agency was created by market researchers who also have experience working as strategists in the advertising industry.
Our obsession with data and research makes your marketing strategy compelling and impactful. From guiding brand strategies to fielding surveys, we have the tools and the brains to successfully implement and test your advertising initiatives.
As experts in traditional and innovative research methodologies, we provide strategic solutions to help answer your marketing needs through tools such as quantitative and qualitative research, social listening, competitive intelligence, and trends analysis.
Provoke insights has experience serving clients across a variety of industries: advertising, financial services, professional services, technology, non-profits/government, consumer goods, OTC, education, jewelry/fashion, utilities, fitness, and pharmaceutical.
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New York, New York, 10036
United States of America, New York (NY--NJ--CT)
Provoke Insights offers the advertising optimizer to test various advertising collateral.
Consumers are jaded by the deluge of brand messaging and advertising initiatives. These campaigns are costly and timely. Therefore, it is vital to maximize advertising effectiveness before launching a campaign.
Provoke Insights offers five different types of research optimizers:
• Print Ad
• Digital Ad
• Video Commercial
• Radio Commercial.
Each Optimizer allows companies to evaluate advertising and build impactful, compelling branding which ultimately leads to improved ROI.MORE
The Ecosystem Brand Tracker enhances the standard advertising survey tracker by including multiple data sets to make it more relevant to brand’s needs.
As thought leaders in the advertising industry, Provoke Insights offers advertising and brand tracking research that longitudinally measures scores such as brand awareness, consideration and competitive sentiment.
In order to add more context to these results, we introduced the Ecosystem Brand Tracker which connects the dots with real-world data. This tracker brings additional depth and context to what is happening in the industry by analyzing business KPIs, social listening, media data, web & search analytics, and industry trends. You get the full 360 degree view of your brand by implementing the Ecosystem Brand Tracker.MORE
Provoke Insights leverages market research content to make an impact, driving Web traffic, press interest, audience engagement, and lead generation.
Wherever you look, you’ll see content being pushed by anyone and everyone – whether it’s an influencer online, a journalist in a newspaper, or a podcast host. Brands are creating so much content every day, how does your brand stand out from the crowd? As a leader in content marketing research, Provoke Insights provides opportunities to get the word out about your brand. Just from one research study, you get enough original content for blogs, infographics, social media posts, sales collateral, and most importantly multiple stories to pitch to the press.
The results are proven:
• Greater interest from journalists to publish your content
• Articles are shared 6 times more on social media
• Social posts receive 30 times more engagement
• And your brand receives an uplift in lead generation
e-Commerce companies often have difficulty with return management and reverse logistics. Issues include fragmentation, siloed functions, or even no return operation policies in place. These problem...Read this Case Study
How can a brand stand out in today’s crowded marketplace? Content creation is difficult.
Provoke Insights has worked with a range of companies in the technology space. Among oth...Read this Case Study
A fin-tech company in its validation phase was looking to conduct market research in order to understand market potential, understand its target audience, and determine the ideal marketing channels...Read this Case Study
One of the leading rental truck companies in the United States (with hundreds of locations) was working with a marketing agency to rebrand its commercial rental communications. The company wanted t...Read this Case Study
An award-winning global B2B software company that automates the sales cycle (from quote to renewal), approached Provoke Insights to conduct breakthrough thought leadership research that examines th...Read this Case Study
The tool is being introduced in beta testing and will transition into a permanent tool on the website in the new year.Read more »
A recent Provoke Insights study found 34% of people involved with their company’s marketing activities say they either have a hard time hiring content marketers or claim they do not have the skills to...Read more »
Background & Challenges Who are Jewelers of America and why do they need market research? The jewelry industry needed to better position itself in today’s rapidly evolving marketplace. The fine jewelry industry was starting to see a plateau in sales and wanted to improve growth overall. JewelersRead more »
In-Depth Interviews While quantitative research helps companies quantify their business needs, qualitative research is necessary to dig into more specific information. Qualitative research can be accomplished in many different ways, one of the most known methods is focus groups. However, sometimes iRead more »
Thought-leadership research for content marketing strengthens a brand’s credibility, generates awareness, increases engagement, and build new leads. Challenge e-Commerce companies often have difficulty with return management and reverse logistics. Issues include fragmentation, siloed functions, andRead more »