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The MSR Group

Company Description

The MSR Group provides companies with strategic insights, using a full range of qualitative and quantitative research to explore perceptions and identify opportunities. We are the only market research company in the country using ground-breaking verbal and facial recognition AI technology to provide real time CX feedback to managers on customer and employee sentiment. This provides a powerful new tool for improving coaching, training and ensuring business compliance. Our industry-leading customer satisfaction and advocacy measurement program, APECS®, and our proprietary Net Advocacy Rating (NAR®) metric help companies improve customer experience and drive revenue. We also provide branding research, advertising and concept testing, feasibility studies, segmentation analysis and more. Quality in-house data collection through our 150-station TCPA-compliant CATI call center and our top-rated focus group facility. Independent research services with no outsourcing. Visit us at

  • AMA (United States)
  • QRCA (United States)
  • CMOR
Company type:
  • Full Service
  • Focus Group Facility
  • Quantitative Research
(402) 392-0755
(800) 737-0755
(402) 392-1068
1121 N. 102nd Court
Suite 100
Omaha, Nebraska, 68114
United States of America
Tammy Mathews
Manager, Focus Group Division
(402) 392-0755
Martin Pacino
Director, Research and Methodology
(402) 392-0755
Countries where research is conducted:
United States of America
see full list »

Products (1)

ProductImage APECS®

Why gather customer feedback if you can’t use it to make your business better? The APECS® system gives you multi-channel Voice of the Customer research that not only measures your organization’s performance but also gives you actionable recommendations for improvement. You get quick and easy access to results through the web-based Performance Monitor, plus the Action Alert component that boosts your service recovery efforts. This feature provides both immediate notification of front-line managers about customer concerns and problems and the ability to track the problem resolution process. APECS® offers many robust tools including key driver analysis and action planning modules. These help your front-line managers set goals and focus their efforts where they have the greatest impact on increasing customer satisfaction and advocacy.


Facility Details

Images (4)

Facility Details

Location: Central
Building type: Office Building
Facility features: Catering facilities, Client lounge, High-definition TV, Office services, Onsite parking, Overhead projector, Recording - Audio, Recording - Digital, Recording - Video, Video-conferencing, Wired broadband, Wireless Internet
Travel time from airport: 20 min
Travel time from downtown: 20 min
Recruiting capabilities: Top-rated. Large and small group rooms. Large viewing room with attached client lounge. In-house recruiting and hostesses. Simultaneous TV monitors in respondent and viewing rooms. Perception Analyzers, ActiveGroup, FocusVision.

Facility Rooms

Room types
Observation capacity
Focus Group
26X16 Feet
14X10 Feet
Client Lounge
16X10 Feet
Focus Group
36X18 Feet

Market research Specialties

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