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Company Description

YouGov is a global provider of analysis and data generated by consumer panels in 43 markets. As the market research pioneer of Multilevel Regression with Poststratification (MRP) for accurate predictions at a granular level, our data consistently outperforms others on accuracy, as concluded by Pew Research. Combine that with our advanced analytical technology, powered by, and we are able to generate the most accurate, complete, and dynamic portrait of the world.

  • AAPOR (United States)
  • AMA (United States)
Company type:
  • Full Service
(650) 462-8000
38 W 21st St
New York, New York, 10010
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
New York
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, China, India, Germany, Algeria, Argentina, Bahrain, Belgium, Brazil, Chile, Colombia, Denmark, Egypt, Finland, France, Hong Kong, Indonesia, Iraq, Ireland, Italy, Japan, Jordan, Kuwait, Lebanon, Libya, Malaysia, Mauritania, Mexico, Morocco, Norway, Oman, Pakistan, Peru, Philippines, Poland, Qatar, Russia, Saudi Arabia, Singapore, South Korea, Spain, Sudan, Sweden, Switzerland, Syria, Taiwan, Thailand, The Netherlands, Tunisia, United Arab Emirates, Vietnam, Yemen
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Products (4)

ProductImage RealTime

RealTime research is the most cost-effective solution to gain fast, robust insight from nationally representative or niche groups with our industry-leading Omnibus and targeted research services. As one of the most quoted research sources, we provide credible results whatever the brief.

ProductImage BrandIndex

BrandIndex continuously measures the public’s perception of thousands of brands every day across 50+ sectors in North America. Tracking brands for over a decade, it gives you both a historical and instant view of your brand and campaign performance against your competitors.

ProductImage Profiles

Profiles makes it simple to find and understand the audience that matters most to you. It gives you the power to build and customize a portrait of your consumers' entire world with unrivaled granularity.

ProductImage Custom Research

YouGov offers a full range of research and consulting services. We help you make smarter decisions about your markets, customers, and offerings and stay with you until the job is done. Our dedicated team of sector experts can help you address business questions related to market structure/composition, innovation and product development, product/service optimization, customer experience, branding and market effectiveness.


Market research Specialties

Market research resources (3)

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