The GreenBook Research Industry Trends Report (GRIT) is the leading survey of the marketing research industry worldwide. Over 30,000 market researchers, marketers, and executives, both clients and suppliers, will read, analyze, and discuss the upcoming GRIT Report. Clients and suppliers alike use the report as a critical resource in their strategic planning.
Each new edition of the GRIT Report generates unparalleled interest from the entire insights industry, spurring discussions, commentary, and secondary analysis, both online and offline. Available in print and in multiple digital formats (including interactive), the GRIT Report is promoted and distributed via a vast network of industry media, organizations, and conferences.
Plus, the Q1-Q2 2017 edition of GRIT features the always-popular GRIT Top 50 - a tracker of the suppliers and clients perceived to be the industry’s most innovative.
Sponsored commentaries offer an opportunity to provide thought leadership in one of the most authoritative and respected publications in the market research space. Become one of the GRIT opinion contributors to showcase your vision and strengthen your reputation as an industry leader. Commentaries focus on one or several GRIT findings, and provide your perspective on what they mean for the industry. We will make preliminary results available to you at least two weeks before the submission deadline. Your commentary will also be published in your company’s profile in the GreenBook Directory. See past examples at www.greenbook.org/grit/
Display advertising opportunities include full-color placements in the online version of the report, as well as in the printed version of the report distributed at industry events including TMRE, QRCA, CASRO, IIeX APAC, RIS, IMD, and more. Firms profiled in the GreenBook Directory, IIeX Corporate Partners, and members of QRCA and CASRO will receive a copy.
Once published, the report will be available online for viewing and download on a dedicated landing page which will receive over 10,000 visits in the months after publication. Consider placing a banner ad on this page to raise awareness and to support your brand building efforts. See examples at www.greenbook.org/grit/
Organizations writing GRIT Commentaries can participate as panelists in an official GRIT Webinar, hosted and moderated by Lenny Murphy. A webinar will be held in June to present and discuss key findings from the report. We anticipate over 1,700 registrants for the webinars. In addition to being perceived as a thought leader, your brand will gain exposure from extensive communications and promotional efforts, as well as obtain contact information for all webinar registrants.