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Op4G News Release

Madeline Warren, Membership & Marketing Director

Online Market Research Panel Op4G Announces Significant Expansion in the United Kingdom and European Markets with the Addition of Tariq Mirza
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W5 on Consumer Journeys

W5

Interest in consumer journey research has increased rapidly in recent years among those seeking to understand the complex purchase process in today’s digital world. From connecting on social media to ...
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W5 on Strategic Tracking

W5

Strategic tracking of brand health and perceptions over time helps companies understand which marketing initiatives are successful and where future efforts may be focused to improve market positioning...
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W5 on Design Driven Deliverables

W5

Making marketing research findings distinct and memorable can be a challenge. Results are typically presented as slides with bullet points, charts, and graphs?flattening findings into a one-size-fits-...
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W5 on Ethnography

W5

Consumer ethnography interprets daily life rituals such as cooking, communicating, working, and shopping to uncover the motivations and meanings of those behaviors. Ethnographic research delves beneat...
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