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Personal data has been described as the “new oil” that will drive the economy of tomorrow, but it’s currently being treated as a commodity rather than a precious resource. We need to start developing models that both incentivize and reward individuals for contributing to the data economy — and here’s how.Read more »
Most innovation efforts start with trying to solve a problem and tend to focus on increasing efficiency or effectiveness, but forget to stay focused on the purpose: addressing a need.Read more »
From big data to predictive answers and targeting, machine learning technology is changing the market research industry.Read more »
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