Participate in the new GreenBook Case Study program.

A case study is a powerful tool for telling your brand’s story. Case studies allow you to prove the value of your product or service by demonstrating how your company has helped a client reach its goals.

Like a testimonial, the case study features a satisfied customer who ‘speaks’ on your behalf. Like an article, it’s structured with a clear challenge, a solution, and a result to hold your audience’s attention. Case studies engage potential customers in a way that advertisements cannot.

The power of the case study is rooted in its reality—a real story about a real client. Case studies are effective because they are real-world evidence that your product or service solves problems and drives results. They establish credibility by focusing on your client’s success and the positive role your company played in their story.*

Because they encourage potential clients to trust in the value of your company, case studies are the ideal vehicle to help you cut through marketing hype and stand out from the crowd.

*From Making Your Case by Jonathan Kranz, www.kranzcom.com

Why publish case studies with GreenBook?

When you self-publish case studies in the GreenBook Directory, you substantially increase the visibility of your company throughout the website and attract many more prospective buyers to learn about you and your solutions.

All case studies in the directory are searchable, both within GreenBook.org and through search engines, generating additional qualified business leads.

Case studies present exceptionally persuasive and compelling content, and as such, GreenBook will use all of our available channels to promote your case studies in many different ways, including:

• Case studies appear directly with your listing on search results pages, helping your company to stand out
• Featuring the best case studies on the GreenBook.org home page
• Compiling the best case studies into eBooks to be widely distributed and promoted to the entire industry
• Inviting companies submitting the best case studies to present at upcoming IIeX conferences

How to Create your GreenBook Case Study

Login to your GreenBook account. Select ‘Case Studies’ from the Apps platform page.
Click the ‘Create Case Study’ button at the top right of the Case Studies page.
Fill in the details of your case study (Title, Year work was completed, etc). Chose if you would like an author name to appear. Your company name will auto-populate. Select the Main Business Issues and Market Research Specialties that apply to your project. Click in the response box and begin typing. A drop-down list of options will appear. You can select multiple issues and specialties. Click continue.
Upload a supporting image if desired. Enter your Challenge, Solution, and Result in the text boxes. You can use the toolbar at the top of the text box to format your text. Upload any supporting documents.
To save your work and return later, click the Save & Close Button. To preview your case study, click the Preview button. A pop-up window will open. To publish your case study, click the Publish button. Your case study will be live on the GreenBook site.
Once you Save & Close or Publish your case study, you will be returned to the main case study page. You can view the status of your case study (Published or Non-Published) under the status column. To edit your case study, click the pencil icon. To deactivate your case study, click the trash can icon.