Tell your story. Prove your value.
GreenBook Case Studies
Participate in the new GreenBook Case Study program.
A case study is a powerful tool for telling your brand’s story. Case studies allow you to prove the value of your product or service by demonstrating how your company has helped a client reach its goals.
Like a testimonial, the case study features a satisfied customer who ‘speaks’ on your behalf. Like an article, it’s structured with a clear challenge, a solution, and a result to hold your audience’s attention. Case studies engage potential customers in a way that advertisements cannot.
The power of the case study is rooted in its reality—a real story about a real client. Case studies are effective because they are real-world evidence that your product or service solves problems and drives results. They establish credibility by focusing on your client’s success and the positive role your company played in their story.*
Because they encourage potential clients to trust in the value of your company, case studies are the ideal vehicle to help you cut through marketing hype and stand out from the crowd.
*From Making Your Case by Jonathan Kranz, www.kranzcom.com

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Why publish case studies with GreenBook?
When you self-publish case studies in the GreenBook Directory, you substantially increase the visibility of your company throughout the website and attract many more prospective buyers to learn about you and your solutions.
All case studies in the directory are searchable, both within GreenBook.org and through search engines, generating additional qualified business leads.
Case studies present exceptionally persuasive and compelling content, and as such, GreenBook will use all of our available channels to promote your case studies in many different ways, including:
- Case studies appear directly with your listing on search results pages, helping your company to stand out
- Featuring the best case studies on the GreenBook.org home page
- Compiling the best case studies into eBooks to be widely distributed and promoted to the entire industry
- Inviting companies submitting the best case studies to present at upcoming IIeX conferences
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How to Create your GreenBook Case Study
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