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Case Studies

Case Studies Related to: Concept Testing

OTC Advertising Commercial Testing OTC Advertising Commercial Testing

Provoke Insights

A major over-the-counter drug company annually launches commercials for its line of OTC laxatives. 

Prior to the annual launch, the agency wants feedback on the campaign before fin ...

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Real-Time Truth Drives Innovation Real-Time Truth Drives Innovation


C Space was looking to conduct an effective two-day innovation sprint with one of their global clients, a major personal care products manufacturer. C Space needed a way to create a methodology ...

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An Acquired Taste An Acquired Taste

Sklar Wilton & Associates

Maple Leaf had recently acquired Schneiders, their top competitor. They needed to retain the strong audience Schneiders had brought with them, but couldn’t neglect their own top brand. Si ...

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