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Case Studies

Case Studies Related to: Consumer Trends

The Rewards of Creative Research The Rewards of Creative Research

Sklar Wilton & Associates

For those entrenched in the sports culture, it is clear that the game of basketball has a unique sub-culture that blankets lifestyle, music, brands, and event choices. Sport Chek wanted to unde ...

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Breathing New Life into M&M Food Market Breathing New Life into M&M Food Market

Sklar Wilton & Associates

The M&M Meat Shops brand was tired. It had retained its original, core consumer group but had not brought in new, younger consumers over the years. They needed to elevate and revita ...

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Ethnography And The Internet Of Things Ethnography And The Internet Of Things

STORYLINE

A client hoped to capitalize on the Internet of Things (IoT) movement by identifying the driving forces behind it from a consumer perspective as they relate to a component of their core busines ...

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