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Case Studies

Case Studies Related to: Defend brand position

Data Science and Analytics Consulting Data Science and Analytics Consulting

SIS International Research

The digital revolution is becoming more popular in the consulting industry. The result is many more opportunities available to enhance the data, insights and strategy of clients. 

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An Acquired Taste An Acquired Taste

Sklar Wilton & Associates

Maple Leaf had recently acquired Schneiders, their top competitor. They needed to retain the strong audience Schneiders had brought with them, but couldn’t neglect their own top brand. Si ...

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Bread is Good Food Bread is Good Food

Sklar Wilton & Associates

It was a perfect storm of combined challenges; the bread category was declining and bread was seen as unhealthy. Competitors were taking share from Canada Bread and they didn’t have ...

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Fresh Ideas in a Mature Market Fresh Ideas in a Mature Market

Sklar Wilton & Associates

The wet cat food category in Canada was stagnant. Most competitors focused their efforts on discounts while innovation was largely driven by new flavours.

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An Acquisition Drives Growth An Acquisition Drives Growth

Sklar Wilton & Associates

In 2007, Enterprise completed the largest acquisition ever in the car rental business by buying National and Alamo. As Hertz had Thrifty and Avis had Budget, Enterprise now had brands to sharpl ...

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The Rewards of Creative Research The Rewards of Creative Research

Sklar Wilton & Associates

For those entrenched in the sports culture, it is clear that the game of basketball has a unique sub-culture that blankets lifestyle, music, brands, and event choices. Sport Chek wanted to unde ...

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Breathing New Life into M&M Food Market Breathing New Life into M&M Food Market

Sklar Wilton & Associates

The M&M Meat Shops brand was tired. It had retained its original, core consumer group but had not brought in new, younger consumers over the years. They needed to elevate and revita ...

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