The New Era of Connected Products: How Clorox Used Adrich Tech For New Insight Into Their Consumers
Case study December, 2019
The Pinesol team at Clorox had implemented consumer studies in the past by implementing online research, surveys and in-home ethnography studies. These methodologies, done in small scale, were ...
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Research to Develop a B2B Ad Campaign for a Leading Rental Truck Company
Case study December, 2019
One of the leading rental truck companies in the United States (with hundreds of locations) was working with a marketing agency to rebrand its commercial rental communications. The company want ...
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Global Brand Tracker for a Financial Firm
Case study December, 2019
An award-winning global investing platform wanted to better understand its global perception compared to its competition. The brand sought to understand the impacts of its advertising and PR&nb ...
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How Jewelers of America Positioned Itself in Today's Marketplace with a Three-Phase Research Plan
Case study December, 2019
How can the jewelry industry better position itself in today’s rapidly evolving marketplace? The fine jewelry industry was beginning to see a plateau in sales and wanted to improve growth ...
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How an Airline Used Qualitative Research to Understand Passenger Stress
Case study November, 2019
One of the world's largest airlines had quantitative data showing that passengers were often reporting low satisfaction on fights because of stress, but the airline didn't know at exact ...
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Data Visualization Research and Consulting
Case study October, 2019
Obtaining information or data is no longer a slow and tedious process. We are now in the era where loads of data or information is available at our fingertips. At the same time, there is a risk ...
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Customer Research
Case study September, 2019
If you’ve ever called a call center, you know how frustrating the experience can be: confusing automated answering systems, long hold times, unhelpful employees…our client, a leadi ...
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Dialysis Training
Case study September, 2019
A device manufacturer that creates products for home dialysis wanted to better understand how to make and promote training materials that assist in not only educating the customer, but also the ...
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Real-Time Truth Reveals Stronger Product-Market Fit
Case study August, 2019
The brand wanted to better understand why Generation Z and Millennials favor subscription-based models over traditional purchasing options. The brand also wanted to differentiate each product i ...
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Thought Leadership: PNC “Perspectives of Retirement”
Case study July, 2019
PNC Bank asked Artemis Strategy Group to help support the bank’s position as a leader in the crowded world of retirement planning and investment advice by conducting thought leadership re ...
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