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Case Studies

Case Studies Related to: Product Optimization

Bread is Good Food Bread is Good Food

Sklar Wilton & Associates

It was a perfect storm of combined challenges; the bread category was declining and bread was seen as unhealthy. Competitors were taking share from Canada Bread and they didn’t have ...

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Fresh Ideas in a Mature Market Fresh Ideas in a Mature Market

Sklar Wilton & Associates

The wet cat food category in Canada was stagnant. Most competitors focused their efforts on discounts while innovation was largely driven by new flavours.

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