Online Path-to-Purchase (P2P)


A consumer has many options for locating the products they want and need, and the internet plays a vital role in the behavior of consumers both through research and easier access to a supply of products. The ability for businesses to understand the difference between online and retail P2Ps, allow a company to do more with their online marketing strategies. 


The online path to purchase for consumers, in general, is a more linear approach to customer behavior than the retail path to purchase and the online shopping experience has fewer steps. The differences between both aren’t numerous, but it is vital to consider these differences when creating marketing tactics.  


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Gold Research Inc. has extensive experience in journey mapping, path-to-purchase research, deploying customer intercepts, in-store interviews, compliance audits, and mobile surveys for concept testing, marketing testing, satisfaction research, shopper insights, and mystery shopping. We can also act as an extension of your research team in helping with data processing, analysis, report development, and survey programming.

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