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Simmons Research

Company Description

Simmons Research is a leading cross-channel consumer research company. Simmons measures consumer preferences, attitudes and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. For more than 60 years, Simmons has helped leading brands, agencies and media companies effectively engage with their consumers using rich demographic, psychographic, attitudinal, intent and behavioral data across devices. For more information, please visit https://simmonsresearch.com and follow @simmonsresearch on Twitter.

Affiliations:
  • AAPOR (United States)
  • ARF (United States)
  • CASRO (United States)
  • MRA (United States)
  • ESOMAR (International)
Company type:
  • Full Service Market Research
Telephone:
866-256-4468
Address:
800 Fairway Drive
Suite 295
Deerfield Beach, Florida, 33441
United States of America
Metropolitan Area:
Miami-Fort Lauderdale (FL)
Region:
Florida
Countries where research is conducted:
United States of America
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Products (8)

ProductImage Simmons® National Consumer Study

The Simmons National Consumer Study brings consumer targets to life with vivid and complete profiles, including lifestyles, attitudes, brand preferences and media use. The high quality, nationally representative study is the result of a comprehensive, continuously fielded survey of approximately 25,000 U.S. adults, including both English and Spanish speakers. The study, released quarterly, simplifies and enhances consumer and media research reporting on over 60,000 data elements, including: • All major media usage, including traditional and emerging digital platforms • Over 1,000 distinct media properties • More than 500 product categories and over 8,000 brands • Over 600 consumer attitudes and opinions • In-depth demographic and lifestyle characteristics The Simmons National Consumer Study utilizes a patented, multi-frame sample design.

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ProductImage Simmons® National Hispanic Consumer Study

The Simmons National Hispanic Consumer Study empowers markets to improve their Hispanic marketing efforts by providing unique insights and vivid profiles of Hispanic consumers including lifestyles, attitudes, brand preferences, media use and more. The high quality, nationally representative study is the first syndicated national Hispanic study to be launched in the U.S. The continuously fielded survey of approximately 25,000 U.S. adults annually, including over 7,500 English and Spanish speaking Hispanics, is released quarterly and measures and over 60,000 data elements, including: • All major media usage, including traditional and emerging digital platforms • Over 1,000 distinct English- and Spanish-language media properties • Unique insights on Hispanic acculturation, nativity and country of origin • Language usage and preference, including attitudes towards advertising and messaging in Spanish • Over 600 consumer attitudes and opinions, including culturally-relevant measures • More than 500 product categories and over 8,000 brands • In-depth demographic and lifestyle characteristics The Simmons National Hispanic Consumer Study utilizes a patented*, multi-frame sample design.

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ProductImage Simmons Connect

Simmons Connect is an industry-first consumer profiling and media planning tool that links over 60,000 consumer elements to detailed insights on consumers’ use of 11 traditional and digital media platforms. Reach, time spent and activity usage measures integrated with consumer insights, including brand preferences, shopping habits, opinions, lifestyles, media consumption, language preferences of Hispanics and more provide a single-source view to understand your target consumers. Simmons Connect consists of a state-of-the art digital and mobile media panel that collects online and mobile activities of opt-in panelists, such as use of mobile apps and web behaviors, through digital devices that panelists install on their smartphones, tablets and home computers. Since mobile and digital media panelists include U.S. adults who have completed either the trusted Simmons National Consumer Study (NCS) or the Simmons National Hispanic Consumer Study (NHCS), Simmons Connect delivers marketers the most complete and vivid profiles available for understanding today’s mobile and digital consumer.

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ProductImage Simmons LOCAL

SimmonsLOCAL is the only syndicated research providing in-depth insight into the consumer population of every U.S. market with sample sizes large enough to correctly identify valuable consumer segments. Improve your local marketing campaigns by understanding the unique nuances of all of America’s 209 media markets; from the products consumers buy to the brands they prefer to their attitudes and lifestyles. Pinpoint your most profitable customers and prospects Accelerate your local marketing campaigns with unique data insights offered by SimmonsLOCAL including: • The full set of demographic characteristics on individuals and the households in which they live • English and Spanish media habits including broadcast TV programs, cable networks and programs, magazines, newspaper, Internet and radio formats • In-depth purchase behavior and brand preference including nearly 8,000 brands in 500 product categories • Extensive attitudinal information, including over 600 unique psychographic statements and 38 psychographic scales • Detailed lifestyle insights, including financial and travel behavior, health information, hobbies and sports interests, and more • Actionable visual maps

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ProductImage Simmons DataStream

Simmons DataStream is an industry-first service that provides advertisers, agencies and media companies with a single-source solution to assess advertising performance and detect consumer trends that marketers can use to demonstrate that their actions drive measurable results. Trend and analyze consumer behavior week-by-week Simmons DataStream delivers weekly updates of over 55,000 consumer data elements from the trusted Simmons National Consumer Study and National Hispanic Consumer Study, guaranteeing that marketers can identify and react to changing consumer sentiments, seasonality shifts and other market fluctuations. Marketers can track changes in consumer: • Shopping behaviors • Brand preferences • Attitudes and opinions • Media consumption • Lifestyles • Demographics • And more Enhanced measurement of marketing effectiveness Simmons DataStream’s use of a unique time-series format provides marketers with the ability to cost-effectively evaluate the performance of individual advertising campaigns, sponsorships, events and other marketing activities.

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ProductImage Simmons Multi-Media Engagement Study

The Simmons Multi-Media Engagement Study is the only syndicated, cross-channel engagement measurement tool available today. It represents a unique, media-neutral metric for planning, buying and selling which goes beyond a simple measure of age, gender and/or clickstreams. The Simmons Multi-Media Engagement Study provides marketers with: • Multi-dimensional measurement of engagement that tracks nearly 800 different magazines, TV programs/networks and websites • Measurement of up to 35 unique engagement statements and 9 engagement dimensions for every vehicle • Full integration with the Simmons National Consumer Study allowing for analysis of engagement metrics across 60,000 measures of consumer behavior • Continuous data collection with semi-annual delivery A Few Key Benefits: • Demonstrates the link between a user's engagement with the content of the media vehicle and their attention/receptivity to the advertising • Improves targeting, programming/content development and ad sales • Allows advertisers and media creators to match brand advertising and specific message strategies with the most appropriate media properties • Addresses the demand for greater accountability from media

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ProductImage Simmons New Media Study

The expanded Simmons New Media Study provides clients insights into Americans' use of mobile phones, social networking, instant messaging, blogging, gaming, social tagging/bookmarking, online video/audio and dozens of other new and emerging media channels to provide unprecedented new media research insights. Moreover, this detailed research on new media consumption is delivered within the robust Simmons National Consumer Study (NCS) which measures over 60,000 data elements on the American consumer allowing users to develop a complete media profile of their custom consumer targets. The study enables you to analyze areas such as: • Frequency of use and time spent with new and traditional media channels including: TV, magazines, Internet, newspapers, radio, instant messaging, mobile and landline phones, online video and audio, gaming and more • Which media are commonly combined when multi-tasking and which are typically used alone • Usage of mobile phone technology such as texting, online access, social network access, application downloads, receptivity to mobile advertising, m-commerce and more • Likelihood of switching mobile providers when current contract is up and reasons why • V

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ProductImage Simmons® Television BehaviorGraphics™

Simmons BehaviorGraphics is a groundbreaking behavioral targeting system that enables marketers to link the deep consumer insights within the Simmons National Consumer Study with the Nielsen Television Index. Because Simmons BehaviorGraphics resides in both Simmons studies and in Nielsen's NTI, clients can: • Seamlessly pull a consumer/lifestyle profile on a segment(s) in the Simmons National Consumer Study and also ratings on that same segment(s) in Nielsen • Profile the viewership of their programs using the segments in the Nielsen NTI, and use this data to profile their viewers using the Simmons National Consumer Study data • Develop their most efficient schedule in Nielsen and Simmons by targeting consumers, not demographics Key benefits to clients: • A patented integration of Nielsen and Simmons data that segments consumers based on their television viewing behavior • Segmenting based on a behavior (TV viewing) rather than on demographics serves as a better predictor of other consumer behaviors (for example, automotive needs and restaurant dining) • Segments are available in the Simmons Adult, Teen and Kid Studies and in the Nielsen NTI

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Market research Specialties

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