Agile Measurement partners with marketers to build, use and manage measurement systems to enable marketers continuously monitor and manage their marketing efforts. We take an iterative and adaptive approach that begins with the quantitative measurement of the consumer journey followed by journey monitoring via select KPIs and the marketing drivers that link to those KPIs. We help establish data pipelines to a platform that continuously captures those KPIs and supports analytics and visualization for the benefit of the entire marketing team …not just the analysts. We train the marketing team to interpret and analyze performance while establishing management routines around a learning mindset. Agile Measurement helps establish the measurement component of agile marketing practices.
Specialties: Marketing Measurement, Media Measurement, Consumer Journey Mapping, Agile Marketing, Channel Effectiveness, Media ROI, Social Measurement, Web Analytics, Search Analytics, Mobile Measurement, Connection Planning, Campaign Management