Agile Measurement helps build, operate and manage marketing and marketing communication measurement systems to support agile management practices.


Marketers face a perfect sandstorm of metrics, methods, and motives when it comes to measuring marketing effectiveness and find it difficult, confusing and time-consuming to measure and optimize marketing.

Agile Measurement partners with marketers to build, use and manage measurement systems to enable marketers continuously monitor and manage their marketing efforts. We take an iterative and adaptive approach that begins with the quantitative measurement of the consumer journey followed by journey monitoring via select KPIs and the marketing drivers that link to those KPIs. We help establish data pipelines to a platform that continuously captures those KPIs and supports analytics and visualization for the benefit of the entire marketing team …not just the analysts. We train the marketing team to interpret and analyze performance while establishing management routines around a learning mindset. Agile Measurement helps establish the measurement component of agile marketing practices.

Specialties: Marketing Measurement, Media Measurement, Consumer Journey Mapping, Agile Marketing, Channel Effectiveness, Media ROI, Social Measurement, Web Analytics, Search Analytics, Mobile Measurement, Connection Planning, Campaign Management

Contact Details

Email : Send an email

Telephone : 7706051773

Key Personnel
Shubu Mitra
Founder & Chief Executive Officer
International Capabilities