Founded in 1985, American Viewpoint is one of the most respected public opinion research firms in the nation. Providing both quantitative and qualitative research, American Viewpoint specializes in strategic research including consumer, public opinion, political and communications studies. This research guides strategic planning, voter and consumer campaigns, brand, program and membership assessment, policy evaluation, product development and advertising. Our clients include leaders in healthcare, communications, media and politics. We offer a wide range of methodologies to meet your research needs including telephone, online and mail surveys, focus groups, dial testing, in-depth interviewing, online focus groups and online advertising testing.