Full-service research consulting firm specializing in focus groups, telephone, and mail studies for political, health care, and media clients.


Founded in 1985, American Viewpoint is one of the most respected public opinion research firms in the nation. Providing both quantitative and qualitative research, American Viewpoint specializes in strategic research including consumer, public opinion, political and communications studies. This research guides strategic planning, voter and consumer campaigns, brand, program and membership assessment, policy evaluation, product development and advertising. Our clients include leaders in healthcare, communications, media and politics. We offer a wide range of methodologies to meet your research needs including telephone, online and mail surveys, focus groups, dial testing, in-depth interviewing, online focus groups and online advertising testing.

Contact Details

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Telephone : (703) 684-3325

Key Personnel
Randall L Gutermuth
Linda DiVall
Executive Chairman & Chief Executive Officer
International Capabilities
Social Media

Market Research Specialties

Research Solutions

Public Opinion
Public Opinion

Research Services

Market Research