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Applied Marketing Science

Company Description

Applied Marketing Science, Inc. (AMS) provides market research, consulting, and expert insight in two distinct practice areas: insights for innovation and litigation support. Founded in 1989 with roots in the MIT Sloan School of Management, AMS offers an wide array of services to help our clients uncover critical insights. Our Insights for Innovation practice conducts research and training to help clients create innovative products and distinctive customer experiences. We use methods developed at the MIT Sloan School of Business—and proven in real-world practice—to deliver actionable insights that lead to increased innovation success and improvements in customer satisfaction and loyalty. Our Litigation Support practice conducts consumer surveys and provides expert witness testimony to assess consumer perceptions, behaviors and experiences for matters related to trademark and trade dress infringement, deceptive advertising, class action issues, patent infringement, claim substantiation, antitrust issues and many other types of litigation. Contact us today to learn more.

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
  • AMA (United States)
  • ISBM, PDMA
Company type:
  • Consulting
  • Full Service
  • International
Telephone:
(781) 250-6300
Fax:
(781) 684-0075
Address:
303 Wyman Street
Suite 205
Waltham, Massachusetts, 02451
United States of America
Metropolitan Area:
Boston (MA--NH)
Region:
Massachusetts
Countries where research is conducted:
United States of America, Canada, China, India, Germany, Sweden
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Market research resources (2)

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From the blog: AMS Blog

Customer Interviews: Do's and Don'ts

Customer interviews are a valuable input to new product development and marketing decisions. Many firms undertake interviewing efforts themselves but become frustrated with the lack of insights they uncover. Below, we offer some guidelines on how to maximize the potential of your custome

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