Applied Marketing Science

Company Description

Applied Marketing Science, Inc. (AMS) provides market research, consulting, and expert insight in two distinct practice areas: insights for innovation and litigation support. Founded in 1989 with roots in the MIT Sloan School of Management, AMS offers an wide array of services to help our clients uncover critical insights. Our Insights for Innovation practice conducts research and training to help clients create innovative products and distinctive customer experiences. We use methods developed at the MIT Sloan School of Business—and proven in real-world practice—to deliver actionable insights that lead to increased innovation success and improvements in customer satisfaction and loyalty. Our Litigation Support practice conducts consumer surveys and provides expert witness testimony to assess consumer perceptions, behaviors and experiences for matters related to trademark and trade dress infringement, deceptive advertising, class action issues, patent infringement, claim substantiation, antitrust issues and many other types of litigation. Contact us today to learn more.

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
  • AMA (United States)
  • ISBM, PDMA
Company type:
  • Consulting Services
  • Full Service Market Research
  • International Market Research Services
Telephone:
(781) 250-6300
Fax:
(781) 684-0075
Address:
303 Wyman Street
Suite 205
Waltham, Massachusetts, 02451
United States of America
Metropolitan Area:
Boston (MA--NH)
Region:
Massachusetts
Countries where research is conducted:
United States of America, Canada, China, India, Germany, Sweden
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Market research resources (2)

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From the blog: AMS Blog

4 ways you can foster more effective recruiting

Angela McCue, Senior Manager of Field Operations at Applied Marketing Science, recently published an article on the Quirk's Marketing Research Media website. Quirk's is the industry's leading provide of market research resources including events, free apps, webinars, e-newsletters and a

Read more »
Finding the Right Patients for Your Patient Experience Study

By John C Mitchell If you work for a medical-device manufacturer, health insurer, or pharmaceutical company and you’ve decided to study the patient experience, good for you! More and more participants in the healthcare ecosystem have recognized that seeing the world through their patien

Read more »