Applied Marketing Science, Inc. (AMS) is a leading-edge market research and consulting firm located in Waltham, Massachusetts.


Applied Marketing Science, Inc. (AMS) provides market research, consulting, and expert insight in two distinct practice areas: insights for innovation and litigation support. Founded in 1989 with roots in the MIT Sloan School of Management, AMS offers an wide array of services to help our clients uncover critical insights. Our Insights for Innovation practice conducts research and training to help clients create innovative products and distinctive customer experiences. We use methods developed at the MIT Sloan School of Business—and proven in real-world practice—to deliver actionable insights that lead to increased innovation success and improvements in customer satisfaction and loyalty. Our Litigation Support practice conducts consumer surveys and provides expert witness testimony to assess consumer perceptions, behaviors and experiences for matters related to trademark and trade dress infringement, deceptive advertising, class action issues, patent infringement, claim substantiation, antitrust issues and many other types of litigation. Contact us today to learn more.

Contact Details

Website :

Email : Send an email

Telephone : (781) 250-6300

Key Personnel
John Mitchell
President & Managing Principal
(781) 250-6323
Kristyn Corrigan
(781) 250-6326
Carmel Dibner
Steve Gaskin
Gerry Katz
Vice Chairman
Patty Yanes
International Capabilities
Social Media

Market Research Specialties

Research Solutions

Customer Satisfaction / VOC / CX
Product Research
Product Testing
Customer Satisfaction / VOC / CX
Shopper Research

Research Services

Market Research
Ethnography / Observational Research
Interviewing - Method

Industries & Demographics

Related Services & Software

Analytical Services
Seminars / Training


View All