- View Linkedin profile »
Artemis Strategy Group is a marketing research firm focused on communications strategy. We deliver new thinking on what drives target audiences’ behavior and choices. Since 2006, our team has served a range of public and private sector clients to develop strong communications strategies using our Motivation Research approach. As human motivation experts, we mesh motivation research with creative, strategic thinking to help clients make sound policy, brand and communication decisions. We’re hands-on researchers, working closely with our clients in service of their success.
1100 Vermont Avenue , Suite 200
Washington, District of Columbia, 20005
United States of America, Washington (DC--VA--MD)
PNC Bank asked Artemis Strategy Group to help support the bank’s position as a leader in the crowded world of retirement planning and investment advice by conducting thought leadership resear...Read this Case Study
The U.S. Department of the Treasury has worked for years to move payments to and from the government from paper format to electronic, a new technology implemented primarily to save money but also f...Read this Case Study
Americans expect the U.S. food supply to be safe. But food safety has its complexities, and it’s easy for consumers to be confused. Media stories often provide conflicting or inflammatory acc...Read this Case Study
Our assignment to build alumni engagement for Georgetown University’s alumni association was framed to address three objectives:
The can manufacturing industry has experienced a steady decline in market share in the past decade. The decline comes from both increases in packaging options available in the marketplace and from ...Read this Case Study
The intersection between Americans’ health and wealth is intuitive. Some companies are beginning to offer products, services and employee benefits to meet the needs that arise from this convergence. We believe there is opportunity to explore even more solutions that will help Americans become more aRead more »
In 1974, thanks to the Equal Credit Opportunity Act, women were given the right to open bank accounts and get mortgages and personal credit cards in their own names. Before that, single women were required to bring a man along to cosign any credit application, regardless of their income. Today, lessRead more »
Thinking about our inner age takes on new relevance when linked with the realization that many of us will likely live to an older age than we may have imagined. We should embrace non-linearity as there may be plenty of time to explore and live our options.