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AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry, including the New Vehicle Satisfaction Study (NVSS) of more than 58,000 new vehicle acquirers, and the Future Attribute Demand Study (FADS), containing demand for more than 100 future automotive attributes. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters are in North Tustin, California, with an affiliate office in the Detroit area. Additional information about AutoPacific and our products and services can be found on AutoPacific's websites: www.autopacific.com and www.vehiclevoice.com.
AutoPacific's New Vehicle Satisfaction Study is the result of the year-round labors of AutoPacific's team of automotive researchers in Southern California. Research Suite data are gathered via mail and internet from thousands of new car and light truck acquirers in the United States through our national New Vehicle Satisfaction Survey. Conducted since 1994, the Research Suite is proven to be an effective tool for understanding current vehicle owners, as well as their future intentions. This collection of data are regularly used by Market Research, Product Planning, Advanced Technology, and Brand Management departments at OEMs, suppliers, and their advertising agenciesMORE