Beta Research is a family-owned, full service provider of custom research, that helps organizations make smarter strategic choices. Beta Research was founded in 1970, and has offices in New York, Boston and Philadelphia. Our experienced employees use a range of methodologies – quantitative and qualitative, traditional and cutting-edge – to obtain information our clients need when making key decisions. Beta Research is a certified woman-owned business with a demonstrated commitment to sustainability and social responsibility.
Beta Research conducts consumer and business-to-business research, with special expertise in healthcare/pharmaceutical, media and consumer products. Studies typically include concept, branding, packaging, product, attitude and usage, advertising, tracking and panel development.
Our Capabilities Include:
» Study design and sampling
» Database appending and management
» Field work
» Coding, data entry and verification
» Tabulation and statistical analysis
» Reports and presentations
Beta Research conducts both quantitative and qualitative research studies, including:
» Online (Mobile included)
» Onsite Interviews – mall, convention and event
» In-Home Usage
» Traditional and Online Focus Groups (all aspects)
» In-Depth Interviewing (IDIs) – telephone and in-person
» Website Usability Testing
» Eye Tracking
» Focus Group Facility (Long Island, NY)
Located only 30 minutes from New York City, Beta Research also operates Long Island's premier research facility for on-site and web-based focus group interviewing and research design. Our management team, with years of marketing research experience, takes pride in offering you the highest level of service, comfort and convenience.
Building Type: Free Standing Building
Facility Features: Catering facilities, Client lounge, High-definition TV, Office services, Onsite parking, Overhead projector, Recording - Audio, Recording - Digital, Recording - Video, Separate client entrance, Video-conferencing, Video-streaming, Wired broadband, Wireless Internet
Travel time from airport: 30 mins
Travel time from downtown: 45 mins
Recruiting capabilities: Long Island's premier research facility for on-site and web-based focus group interviewing and research design. Our management team, with years of marketing research experience, takes pride in offering you the highest level of service, comfort and convenience. Services include, but not limited to moderation, study design, facility setup, recruitment and streaming of video.
Recruiting area: Tri-State Area (NY, NJ and CT)
Computer Usability Lab
Product Testing Lab