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BrandIQ

Company Description

BrandIQ bridges the gap between consumer-research insight, brand strategy, innovation, and design. In fact, it’s our founding principle. We aspire to use our passion and creativity to inspire and empower our clients, and ourselves to improve the quality of life of people everywhere which is also why we worked to become a certified ‘B’ corporation. As a certified ‘B’ corporation, we do this by creating innovative break-through solutions that help our clients grow by building meaningful connections between them and the consumers they care about.

Affiliations:
  • AMA (United States)
  • INSIGHTS ASSOCIATION (United States)
Company type:
  • Full Service Market Research
Telephone:
(323) 912-1935
6175159
Fax:
(323) 912-1939
Website:
Address:
2801 Hyperion Avenue
Studio 104
Los Angeles, California, 90027
United States of America
Metropolitan Area:
Los Angeles (CA)
Region:
California
Countries where research is conducted:
United States of America, United Kingdom, Canada, China, France, South Korea
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Products (1)

ProductImage BrandIQ Innovation

The problem in today's model is that people within marketing and innovation teams are continually moving on to new assignments. This creates a lack of continuity and it is often hard to create any momentum around an important growth initiative, or bring to market new products, when the teams keep changing. So BrandIQ is organized to fill these gaps between phases and keep continuity on the initiative. Our teams are made up of a ‘Symphony of Thinkers’ – a cross functional team of social scientists that are innately curios, strategists that can help frame the opportunities, and designers that use creativity to take the insights that matter and bring them to life for stakeholders so they not only understand them, but also feel them.

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Market research Specialties

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