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BrandIQ

Company Description

We are PASSIONATE, SMART & DEDICATED.

Our team forges the perfect balance between science, art, intuition, and logic with a human-centered approach. We create innovative solutions that empower our clients to build meaningful connections with the people they serve. We are also a Certified "B" Corporation that was recognized in 2017 and 2018 as being in the top 10% of companies creating the most positive workforce impact in the global community. Since 2002, we’ve been delivering integrated consumer-focused solutions that allow our clients to thrive, grow, and win in a radically changing world.

Affiliations:
  • INSIGHTS ASSOCIATION (United States)
  • AMA (United States)
Company type:
  • Full Service
  • Qualitative Research
  • Quantitative Research
Telephone:
(323) 912-1935
323 538-4825
Website:
Address:
1915 Hyperion Avenue
Los Angeles, California, 90027
United States of America
Metropolitan Area:
Los Angeles (CA)
Region:
California
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, China, Germany, Brazil, France, Japan, Mexico, South Korea
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Products (1)

ProductImage Brand Health Tracking

We’ve been conducting best-in-class brand health tracking predominantly in CPG and the restaurant industry for 19 years now. We are brought in during rebranding efforts and as brands move more of their media spend into digital channels. Our brand health tracking effectively measures the impact of marketing and advertising impact beyond traditional media. We replace many legacy trackers revitalizing efforts to ensure it is a responsive and an up-to-date tool, that is optimized to business goals and growth. We are nimble, responsive, and actionable in our reporting. Results within 3-4 days notice at least a couple times each quarter. Full data tables and results delivered with a cadence that works best for stakeholders PPT scorecard of KPIs is developed in a custom template for easy insertion into internal decks for quarterly board meetings. Core metric reporting 1 business week after close of field.

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