Website research covers Usability studies, Eye Tracking, and Web Strategy research using our Web Brand Equity model. The model is used to study a website's performance along Information Channel, Interactivity Channel, and Image Chanel. These studies are conducted using our 24 seat Group lab as well as Eye Tracking lab and Biometrics lab.
Retail Lab studies are conducted in a 1000 sq. ft. mock retail store that mimics a high end store where retail assortment, merchandising, and interactive POS can be tested. The retail research portfolio also includes path to purchase research as well as retail asset prototype research.
Ad Lab specializes in digital advertising testing and optimization. We use our proprietary Attention-Engagement-Persuasion model to study digital advertising in our Eye Tracker Lab as well as using a field survey.
Why a Lab? What people say and what they do on the web is often not the same! A lot of the behavior on the web is automatic and pre-conscious. Hence, for real insights it is important to observe behaviors on the web and then ask questions. Scientifically designed experimental quantitative studies in the lab are almost always followed by a qualitative debrief phase such as in-depth interviews or focus groups. The scientific precision of a lab combined with the rich insights from the qualitative phase provides the kind of understanding that is not easily duplicated by other research methods.