C3Research Weblab is a 6000 sq. ft. state-of-the-art consumer research lab specializing in Web research, UI/UX, Ad testing, and Retail lab research.

About

About
C3Research Weblab is a 6000 sq. ft. state-of-the-art consumer research lab based in Orlando, Florida. Research models developed in the lab are changing the way companies shape strategies for digital advertising, understand the consumer journey, and optimize website redesigns.

Website research covers Usability studies, Eye Tracking, and Web Strategy research using our Web Brand Equity model. The model is used to study a website's performance along Information Channel, Interactivity Channel, and Image Chanel. These studies are conducted using our 24 seat Group lab as well as Eye Tracking lab and Biometrics lab.

Retail Lab studies are conducted in a 1000 sq. ft. mock retail store that mimics a high end store where retail assortment, merchandising, and interactive POS can be tested. The retail research portfolio also includes path to purchase research as well as retail asset prototype research.

Ad Lab specializes in digital advertising testing and optimization. We use our proprietary Attention-Engagement-Persuasion model to study digital advertising in our Eye Tracker Lab as well as using a field survey.

Why a Lab? What people say and what they do on the web is often not the same! A lot of the behavior on the web is automatic and pre-conscious. Hence, for real insights it is important to observe behaviors on the web and then ask questions. Scientifically designed experimental quantitative studies in the lab are almost always followed by a qualitative debrief phase such as in-depth interviews or focus groups. The scientific precision of a lab combined with the rich insights from the qualitative phase provides the kind of understanding that is not easily duplicated by other research methods.

Facility Photo Gallery

Facility Details

  • Location: Orlando Metropolitan Area
  • Facility Features: Client lounge, High-definition TV, Overhead projector, Recording - Audio, Recording - Digital, Recording - Video, Video-conferencing, Video-streaming
  • Travel time from airport: 25 mins
  • Travel time from downtown: 20 mins

Contact Details

Website :

Email : Send an email

Telephone : 4075427751

Key Personnel
Samar Das, Ph.D.
CEO
John Willard
VP New York
Jessica Kuack
VP Orlando
Company Branches
International Capabilities
Services

Market Research Specialties

Business Issues

Research Solutions

Advertising Research
Advertising Research
Package Research
Product Research
Shopper Research
Retail Research
Website Research
Website Research
Advertising Research
Shopper Research

Research Services

Market Research
Market Research
Market Research
Biometrics Research
Online Focus Groups / Interviews
Online Focus Groups / Interviews
Online Surveys
Online Surveys
Qualitative Services

International Expertise