Brand research expertise includes brand equity and brand asset tracking studies, quantitative and qualitative advertising research, quasi-experimental lab research, and measuring website branding.
Business research center specializes in business strategy research using innovative techniques to help clients understand the entire strategic canvas. Areas of expertise include market and industry structure analysis, market segmentation, diffusion of new products, and predictive modeling.
Customer Value center conducts research on customer satisfaction, value measurement and data mining that aid clients in turning customer transactions into long-term customer relationships. These tools are especially tailored for sectors such as tourism, hospitality, healthcare, and banking.
C3Research maintains a 6000 sq. ft. state-of-the-art research lab called the Weblab in Orlando, Florida. Research models developed in the lab are changing the way companies shape strategies for digital advertising, understand the consumer journey, and optimize website redesigns. The lab facilities include a 1000 sq. ft. mock retail store that mimics a high-end store where retail assortment, merchandising, and interactive POS are tested; a 24 seat Group Lab used to study websites and online advertising; and two other labs are devoted to Eye Tracking, Biometric Studies, and Focus Groups.
The C3Research clients range from the second largest hospital chain in the country to a Fortune 100 consumer technology giant. Research studies are conducted worldwide - UK, Germany, Nordics, Brazil, Mexico, India, Thailand, China, Taiwan, Australia and many more.