We are qualitative research strategists. It's what we do. It's all we do. We meet you wherever you are in the product development process--be it at the innovation stage, concept and product development, messaging and communications, or product optimization. We have multi-industry expertise, with particular strength in consumer packaged goods, health insurance, automotive, food service, home improvement and higher education. We utilize a toolbox of proven and forward-thinking methods including in-person, online, mobile, ethnography, meta-analysis, social media analysis, idea generation and post-research client work sessions. Our clients come to us for custom study design and strategic thinking, and for years of highly focused experience in qualitative methods and techniques.
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Over the past 10 years, the qualitative toolkit has vastly increased with the incorporation of online and mobile methods, as well as social media. The change has brought with it significant benefits and the ability to conduct research that was simply not possible before. Today’s options include:
• And more…
The 2016 Guide to Qualitative Research Methods will help corporate researchers navigate these options and lear