Ebony Marketing Systems is a certified minority-owned (WMBE), marketing research and management consulting firm providing a full array of quantitative and qualitative research services which include: data collection, statistical data analysis, opinion research, consumer information research, media evaluation research, statistical population sampling, survey design, coding, tabulation, data processing and project management.
We have extensive experience in multicultural market research and marketing. Having conducted hundreds of research projects and surveying thousands of people from all walks of life, EMS has a unique and insightful perspective on ethnic market segments we can assist companies in reaching these consumers.
Glenn Weissman, VP Business Development & Marketing, Ebony Systems
April 18 2013
As American marketers, we love to segment populations, and assign definitions and labels to reflect those segments. Segmentation enables us to drill down identities to a minute and finite level in order to tailor marketing initiatives to micro levels in the hope of increasing response, enabling conversions and motivating people to take a particular action.
Glenn Weissman, Vice President, Ebony Marketing Systems
August 19 2013
When conducting healthcare market research one must be cognizant of cultural nuances, differences, and perceptions. The emergence of Hispanics, Asians and African Americans present a unique set of problems when conducting market research.