Segmentos is as a geo-demographic clustering system that identifies and characterizes distinct segments of Hispanic households throughout the country. Clients use Segmentos either independently or as part of other market analytics efforts to develop and refine strategy and tactics.
-Develop a better understanding of the segments that are currently served
-Identify your market penetration by segment
-Select segments of interest
-Develop targeting strategies and communications with a clear picture of the typical households in these groups
-Localize efforts knowing top zip codes to target.
-Save hundreds of hours in advanced analytical work to arrive at geo-demographic segments that you can use.
-Use Segmentos along with other tools to develop truly insightful and effective strategies and tactics
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