Leads research initiatives that create change, confirm or reject hypotheses or reduce risk in decision making for short- and long-term business growth.
Adept at involving key constituents be it prospects, consumers (B2C), customers (B2B) and shoppers. To partner through their experience and feedback in developing strategy, telling the story through understanding their motivations that informs and improves business building actions including initiatives for advertising, marketing, innovation, customer experience and sales.
Available to freelance on research and insights initiatives as a flexible resource and/or consulting engagements.
Specializes in leading strategic and tactical initiatives for:
Brand Equity | Brand Positioning | Value Proposition | Advertising/Messaging Development | Segmentation And Targeting | Packaging Communication | Brand Relaunches And Refreshes | Multicultural Research |Product Innovation And Optimization | Win / Loss Analysis | Customer Experience | Shopper Insights | Mobile-Forward Survey Design
CCXP Certified / Net Promoter® Certified Associate
Solidly skilled in leading entire projects including quantitative and qualitative research design, survey writing & programming, analysis, open-end and transcript coding, report writing.