Start Listening | Always Question | Look From All Angles Mastered research techniques & application for strategic and tactical solutions


Leads research initiatives that create change, confirm or reject hypotheses or reduce risk in decision making for short- and long-term business growth. Adept at involving key constituents be it prospects, consumers (B2C), customers (B2B) and shoppers. To partner through their experience and feedback in developing strategy, telling the story through understanding their motivations that informs and improves business building actions including initiatives for advertising, marketing, innovation, customer experience and sales. Available to freelance on research and insights initiatives as a flexible resource and/or consulting engagements. Specializes in leading strategic and tactical initiatives for: Brand Equity | Brand Positioning | Value Proposition | Advertising/Messaging Development | Segmentation And Targeting | Packaging Communication | Brand Relaunches And Refreshes | Multicultural Research |Product Innovation And Optimization | Win / Loss Analysis | Customer Experience | Shopper Insights | Mobile-Forward Survey Design CCXP Certified / Net Promoter® Certified Associate Solidly skilled in leading entire projects including quantitative and qualitative research design, survey writing & programming, analysis, open-end and transcript coding, report writing.

Contact Details

Email : Send an email

Telephone : 19147726001

Key Personnel
Theresa Schwanke
International Capabilities

Market Research Specialties

Research Solutions

Brand Research
Business-to-Business Research
Shopper Research
Customer Satisfaction / VOC / CX

Research Services

Mobile Research