Explorer Research is a leading behavioral research firm. Explorer specializes in packaging and shopper research. We have state of the art shopper labs in both Chicago and Toronto. Our labs can accommodate up to a 60 foot run of product and are equipped with focus group rooms as well as virtual reality with eye tracking. We are the leading research firm for using neuro research approaches including eye tracking, EEG, facial coding, GSR and other techniques to measure behavior. We test in situation to measure real behavior while leveraging technology to measure System 1 drivers of behavior. In our labs we test different nudges to understand how to shape behavior and increase customer satisfaction and sales.
Our services focus on 4 main areas each it’s own specialized lab.
Explorer Packlab identifies packaging that is both breakthrough and compelling, based on in-the-moment reactions to different packaging options.
• Baseline Audits
• Qualitative Package development
• At-shelf Quantitative Validation
• Usability Testing
Explorer Shoplab enables a deep understanding of the shopper, both in the retail environment, and along the greater path-to-purchase.
• Optimizing the Customer Journey
• Retail design or store of the future
• In-store Signage
• In-store Promotion
• Merchandising and display solutions
Explorer Idealab uses our proprietary concept optimization approach to identify and optimize winning ideas, providing product and program concepts quickly.
• Innovation Workshop
• New product Development
• Concept Development & Testing
• Launch Program Optimization
Explorer Medialab is focused on achieving more than traditional communications testing. Explorer focuses on understanding in-situation reactions to different communication stimuli.
• Television advertising
• Digital and print creative testing
• Media Testing
• Website design and usability testing
• Online shopping & mobile testing