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FRC is a full-service custom market research firm with the highest standards of study execution and a strong emphasis on delivering actionable marketing recommendations. Unusually for today's market research world, all projects are closely overseen by senior management, from initial problem definition through fieldwork, analysis and on-going counsel. As a full-service custom firm, FRC conducts all types of consumer research, but our particular specialties include LOT -- our proprietary and uniquely actionable approach to line optimization -- as well as strategic market studies (i.e., "A&Us"), tracking programs and all types of product testing. Clients include a mix of Fortune 500 multi-nationals and mid-size companies, working with both research professionals and marketing management.
116 East 27th St.
New York, New York, 10016
United States of America, New York (NY--NJ--CT)
3 Altarinda Road, Suite 205
Orinda , California, 94563
United States of America , San Francisco-Oakland (CA)