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Further

Company Description

Further's technologies and expertise will help you do superb online research. You'll get there faster and make better, more informed decisions. Our online platforms - Together and Tandem, help you stay relevant with consumers who can use mobile, desktop and tablet devices to share their moments, rituals, preferences and opinions anytime, any place. We also have the in-house research expertise and client support to help you along the way, unlocking fresh insight, new ideas and thinking. Use Further's software for communities, bulletin boards, customer experience tracking, diaries, mobile-ethnography, pre-tasking, concept testing, UX and product/service design, co-creation, customer journeys, insight crowdsourcing and more.

Affiliations:
  • QRCA (United States)
  • AQR (United Kingdom)
  • ESOMAR (International)
  • MMRA (International)
Company type:
  • Panels / Communities
  • Qualitative Research
  • Software & Technology
Telephone:
(310) 853-6986
+44 (0) 20 3515 3304
Address:
4 Wellesley Terrace
Hoxton
London, N1 7NA
United Kingdom
Countries where research is conducted:
United States of America, United Kingdom, Australia, Canada, China, India, Germany, Brazil, Denmark, Finland, France, Greece, Hong Kong, Hungary, Ireland, Israel, Italy, Japan, Luxembourg, Norway, Poland, Portugal, Romania, Russia, Singapore, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, United Arab Emirates, Vietnam
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Products (2)

ProductImage Tandem - smartphone friendly research platform

Tandem is a new online research tool that uses smartphones and connected devices to engage with participants. Developed by Further, it delivers the online researcher unparalleled access to target audience lives, accelerating the journey from people to data, and from data to insights and ideas. Tandem was born out of a crisis in market research. Smartphone technology has rapidly increased the speed at which we all play, work and share. The pressure is on for researchers to deliver results to clients at the same pace. It has challenged researchers to maintain a rigorous approach, whilst at the same time engaging participants effectively. With people's time becoming ever more precious, it has never been more difficult to encourage individuals to take part in research projects from start to finish. It is little surprise then, that terms like ‘engagement’ and ‘incentivisation’ have become so frequently bandied about within this industry. Often, research involves juggling multiple methods across many markets and amongst diverse teams; all of whom must collaborate seamlessly to analyse, export, and report rapidly. Tandem was built with these challenges in mind.

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ProductImage Together

Together is THE online community research platform of choice. 10-years expertise and development have helped shape a powerful platform, packed full of great features for the online researcher. Conduct research in over 35 languages. Connect with the target audiences you know already and those you want to understand, all over the world. Add branding, logos, background colour and banners to make your study sing. Personal touches, like adding a video to introduce the study, will help participants engage with you from the start. Participants can share video, images and text in much the same way they do on social media. It's simple to use for both participant and researcher. Together lets you create thought-provoking, fun and engaging activities for your participants including diaries, blogs, discussions, elicitation tasks, surveys and polls. Participant segments can be set-up and tracked from the start. During the study, useful content and insights can be tagged, exported and shared easily whenever is convenient. We can white label Together for use by multi-client organisations like agencies and research organisations involved in running multiple studies at once.

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CASE STUDIES (3)

Fundraise Like Unicef

All organisations are under pressure to increase and diversify their income generation streams. Charities need to keep existing donors engaged, attract new ones and compete in a crowded and fiercel...

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Market research resources (14)

Further New Appointments Further New Appointments

Further appoints Heather Williams as Business Development Director and confirms the promotion of Rhiannon James to Managing Director.

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From the blog: FurtherMore!

Storytelling and the data-to-insight creative pathway

Media and creative agencies adopted storytelling aeons ago as a means of showing brand consumers that they 'got them' in a nod and a wink kind of way. Since then, culture and the consumer landscape has shifted - vastly. Vague notions of 'who' customers are and 'how' they might engage wit

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Why you need 3D buyer personas in your life

At Further, we think that businesses may be missing a trick when it comes to developing their buyer personas. They’re settling for shallow 2D representations, based on certain assumptions, that could actually be harming their customer acquisition strategies. People and culture change all

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How To Run Research Client Debriefs Like a Superhero

Most clients enter into a research project never quite knowing what’s going to come out at the other end, which can make it feel a bit like Russian roulette. What’s more, creating impact with research and insight can be a big challenge. For our clients, delivery of the final report and d

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