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GC Metrics

Company Description

Full service marketing insights firm bringing fresh perspective, uncommon insight, and data driven discovery to marketing solutions. Customized approaches infused with cutting edge methods. Highly strategic and consultative staff, expertise in all quantitative areas… brand equity, segmentation, A&U, concept and product testing, shopper insights, line optimization, volumetric forecasting, package tests, and tracking studies. Also, mobile, social media analytics, eye tracking, IAT (implicit association testing), MROCs (online communities), and creative and immersive qualitative methods. Expertise in both US and global markets. Full suite of advanced multi-variate analytic techniques used creatively, and appropriately. Clients receive senior level consultation/involvement in every phase of every study, regardless of size or complexity. We are fully engaged, passionate researchers driven to uncovering insights to empower marketers… and we do it every day.

Affiliations:
  • AMA (United States)
Company type:
  • Full Service
Telephone:
914.455.3602
914.455.3603
Fax:
914.455.3601
Address:
334 Underhill Ave
Building 4
Yorktown Heights, New York, 10598
United States of America
Metropolitan Area:
New York (NY--NJ--CT)
Region:
New York
Other Links:
Countries where research is conducted:
United States of America
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