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Garcia Research is a Hispanic market specialist firm with over 39 years of experience. We offer a range of levels of engagement from consulting, field work, back-office work (translations, coding, report shell prep and pop, etc.) or full service. We are also very open to teaming up with other full service research firms when they have a multicultural opportunity that comes their way. However, if all you need is a token or a fig leaf, please go elsewhere as we would insist that careful consideration be given to the various elements that would result in excellence in multicultural research. You can't just translate a survey that is culturally out of step with Hispanics and expect it to work. We have a long history of standing up for the dignity and respect that is due the multicultural populations. We take the job of conveying their honest voices, needs and concerns as a sacred duty. Having worked in just about every imaginable category in the Hispanic space, there are a few areas in which we have a great deal of experience including: Pharma/Healthcare, CPG, QSR, Foundations, Social and Public Policy, both Alcoholic and other beverages and Small Business.
74390 Zeppelin Drive
Palm Desert, California, 92211
United States of America, Riverside-San Bernardino (CA)