- Head of Sales & Business Development
Google Surveys, formerly known as Google Consumer Surveys, puts fast and accurate market research in the hands of everyone in your organization. It provides a deeper understanding of “why” consumers behave certain ways to compliment ad campaign metrics, keep a regular pulse on brand awareness, and make timely, data-driven decisions.
One of the biggest challenges for marketing leaders today is not finding or hiring analytic talent, according to new research cited in a Harvard Business Review report, but rather it is finding the right ways to move the mountains of data into insights and then into action.The study concluded that mRead more »
Almost every organization today is putting customer experience (CX) at the core of its strategy, aiming to provide products and services that meet customers at every touch point. In a crowded, multichannel marketplace, companies realize that a great customer experience — consistently delivering whatRead more »
Google Data Studio (beta) allows users to connect, transform, visualize, and share data no matter where it lives. Today we are happy to announce that DoubleClick Campaign Manager (DCM) customers can pull their data into Data Studio dashboards instantly!With this new connector, DCM customers no longeRead more »