- Head of Sales & Business Development
Google Surveys, formerly known as Google Consumer Surveys, puts fast and accurate market research in the hands of everyone in your organization. It provides a deeper understanding of “why” consumers behave certain ways to compliment ad campaign metrics, keep a regular pulse on brand awareness, and make timely, data-driven decisions.
We’ve been improving Google Analytics with the goal of making it even easier for anyone to gain the insights they need. Last year, we introduced a fully redesigned mobile app for better insights on the go (which has now been downloaded over a million times!). We then introduced automated insights inRead more »
The following was originally posted on the Google Agency Blog.CMOs and marketing executives use marketing mix models to understand how their marketing investments are driving sales and how to optimize their spend across multiple brands, channels, and regions. With rising investment in digital and moRead more »
Businesses often have one big question for us: How can they better understand their website visitors and deliver more relevant, engaging experiences?To help businesses test and take action, last spring we launched our enterprise-class A/B testing and personalization product, Google Optimize 360. WeRead more »