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Google Consumer Surveys is a market research tool that enables researchers to easily create online and mobile surveys in order to help make more informed business decisions. People browsing the web come across the survey questions when they try to access premium content like news articles or videos and publishers get paid as their users answer the questions. On mobile, people answer questions in exchange for credits for books, music, and apps. Google aggregates the responses and insights are automatically created freeing researchers from the burden of more difficult analysis. Google Consumer Surveys is currently available in the US, UK, CA, AU, DE, NL, IT, and JP.
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Google Consumer Surveys has proven that a short survey can be quite powerful, but it is nonetheless true that some projects require deeper data.Read more »
Google Consumer Surveys explains why mobile presents a tremendous opportunity and why you should focus on cross-platform respondent-optimized strategy.Read more »