- Senior Director, Marketing and Business Development
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Heart+Mind Strategies is a full service market research and consulting firm dedicated to helping clients understand the hearts and minds of the people that matter most to their enterprise, and then providing the strategic decision making insight and advice to transform that understanding into measurable success. We see things others miss: How people think. What they feel. Why they behave a certain way. How to motivate them. These are the questions we help clients answer. Heart+Mind Strategies has extensive experience of successful market research engagements with Fortune 500 clients. Our senior staff members were the research lead on 9 David Ogilvy Award winning campaigns.
12355 Sunrise Valley Dr , Suite 340
Reston, Virginia, 20191
United States of America, Washington (DC--VA--MD)
We’ve taken the best parts of the traditional focus group–the brainstorming aspect, the chemistry of a room, and the skill of an expert moderator—and transformed it into a more productive, more versatile tool. Along the way, we’ve removed the liabilities that can come with the territory. Group think, dominant personalities and political sensitivities are gone Session sizes at least three times larger than traditional focus groups Sessions can occur entirely online or in-person, maximizing the power of meetings or conferences Online sessions can include participants from anywhere in the world Online media and sites can be easily embedded into sessions for testing or discussion stimuli Our strategic designs enable Illumination Lab to meet a broad range of research needs across industry sectors: Strategy development Visioning and planning Message development/testing Issue exploration (from simple to highly complex) Product development Ad/communications assessment General qualitative researchMORE