Helical Research Inc. offers a wide range of quantitative and qualitative research. Areas of quantitative expertise include new product/concept development, A&U/brand tracking, and brand positioning research. Qualitative offerings include focus groups, IDIs, ethnographies, and online focus groups/IDIs/bulletin boards. Charley and Becca have over twenty years experience apiece as market research consultants and have expertise in a variety of sectors, with a particular focus on financial services, fashion/retail, and tourism/hospitality among both consumer and B2B audiences. We are smart, tenacious, and passionate about what we do, and take a fresh, creative, customized approach to every initiative.