A Consumer Consulting Board is a closed, moderated & engaged group of interested & interesting consumers. It is used to support a well-defined challenge during a limited period of time or to develop a structural, ongoing collaboration capability to support a broader range of challenges. Participants are carefully selected in function of desired group diversity & the strategic challenges to be met.
By clearly aligning the needs of all stakeholders, we create a balanced & customized mix of different collaboration formats: (1) intense collaboration on a specific strategic theme (deep dives), (2) fast feedback on more tactical questions (48-hour challenges) & (3) open listening (bottom-up feedback). As a Board allows for iterative learning over time, it delivers 50 times more interactions than focus groups & generates more contextual insights.
We apply a mix of engaging activation techniques, using a combination of individual vs group, feedback vs creative tasks or natural vs activated tasks. Our gamified techniques result in 7 times more relevant on-topic arguments. While discussions are mainly online, we also facilitate offline connections with participants when relevant.
Target audiences or markets: Our target groups are company all over the world (both international as well as local heroes), across FMCG/CPG, (Financial) Services, New Media & Entertainment & Pharma.
We service CMI, Marketing Managers and C-level. Next to this our services also help creative agencies, marketing professionals & innovation consultants.
Incorporated in broader insights eco-system,Impactful reporting formats ,Intimate group of interested & interesting people,Engaging participant techniques,Crowd interpretation
Key feature description:
We embed the Board in a broader insights eco-system which allows validation of the insights on a larger sample as well as internal activation of the insights to maximize the consumer centricity of our clients.
We focus on impactful result reporting, by applying a diverse set of activation techniques & creativity, to maximize the internal return on insights. Similar to what we do with consumers, we drive engagement & curiosity of all stakeholders.
We strive for engaged participants who identify with the category or brand and have an opinion on the matter. This to drive relevant conversations to become inspired & keep members engaged over time.
We apply a diverse range of engaging & inspiring activation techniques, using a combination of individual vs group as well as feedback vs creative tasks. Our gamified consumer collaboration techniques result in 7x more relevant on-topic arguments.
We encourage analysis of the data by a group of research participants and clients in order to obtain a richer, more accurate interpretation of data that leads to insights. Crowd interpretation leads to 20% to 40% additional insights.